Multiply Ride to Mpower – a cycle ride is a unique initiative to create awareness about mental health 

Mumbai, March 14, 2018: Mumbai, the city that is known for its progressive development, earlier on Sunday came together to create awareness about mental health through the Multiply Ride to Mpower cycle ride. 2500 cycle and fitness enthusiasts pledged to stamp out stigma associated with mental health and be a champion of the cause.

Today, a serious issue in the society has been brought to the forefront through the Mpower movement, started by Mrs. Neerja Birla to spread the message – it’s ok not to be ok, but it is NOT ok not to seek help. Over the last week, celebrities from Bollywood and Sports have supported this initiative and taken up the challenge across social media. Rahul Bose, Riteish Deshmukh, Ananya Birla, Aditya Thackeray, Aryaman Birla, Ajinkya Rahane, Robin Uthappa and RJ Hrishikesh Kannan are some of the celebrities who lent their support for the campaign to #StampOutStigma.

Presented by Aditya Birla Wellness Private Limited, and developed by Aditya Birla Sports this cycle ride took place today on the streets of Mumbai. The cycle ride kick started from NCPA and commenced at Parsi Gymkhana. The ride was flagged off by Mrs. Neerja Birla, Bollywood actor, social activist and fitness freak Rahul Bose along with Mr. Mayank Bathwal, CEO Aditya Birla Health Insurance Co. Limited. The inter-city cycle ride saw participation from business leaders, mental health activists, inspirational youth icons and city-based school children.

The brainchild of Mrs. Neerja Birla and Ms. Ananya Birla, Mpower endeavours to be the movement to affect change and proactively champion mental health causes, create awareness, advocate prevention and provide services with a professional, holistic and multi-disciplinary approach.

The Multiply Ride to Mpower initiative aims to take forward this movement and alleviate all stigma associated with Mental Health in India.

Commenting on the success of Multiply Ride to Mpower, Mrs. Neerja Birla, Founder and Chairperson, Mpower, said, “At the Multiply Ride to Mpower today, Mumbai has seen its true spirit and strength of coming together for a cause. I’m thankful to each and every participant for lending their support towards this cause. I hope that today, is only the beginning as we make strides to destigmatize conversations about mental health. We urge people to seek help when it is needed because it is ok not to be ok, but it’s not ok not to seek help.”

Commenting on being part of this initiative, social activist and fitness freak Rahul Bose said, “It is heart-warming to see the city come out in support for a cause, so important today. I’m happy to be part of this initiative by Mpower and play a small role in getting more people to start talking about mental health and encourage people to seek help when needed.”

Mr. Mayank Bathwal, CEO Aditya Birla Health Insurance Co. Limited and health enthusiast. said, “As we all know, a healthy mind and a healthy body go hand in hand and a large number of participants reflect people becoming aware towards a healthy living. It’s a step towards accepting mental health challenges in order to eradicate the stigma associated with it.”

The event saw the support of Aditya Birla Wellness Private Limited., Biostadt, Radio One, Aava, Gold Gym, Inox and Bright Outdoors who were the key sponsors for the event.

Corporate Comm India(CCI Newswire)