Our Company was founded by Dr. T. B. Mirchandani and Mrs. Bala Mirchandani in 1969. We are into the business of manufacturing of micronutrients and other nutritional products for plants and animals. We started our activity by manufacturing a small range of mineral feed additives for animals & birds and then diversified into mineral additives for the agriculture use. Our products were immediately accepted by the consumers and slowly it became the brand leader in the field of mineral nutrition with a range of products including mineral premixes, milk boosters, protein concentrates, vitamin premixes, anti-coccidian and anti-bacterial feed additives.
In 1975, we diversified into nutrients for plant. We had in-house expertise in the area of mineral nutrition and thereby decided to concentrate on the same. We conducted research on compounds that could deliver mineral nutrients to plants more efficientl y. The research zeroed in on “Metal Chelates”. The product had to be manufactured in accordance with the locally available ingredients and expertise which posed a challenge for the Company. Through in-house R&D efforts, our Company branched out into Agrochemicals in 1975 with the introduction of Chelated Micronutrients. We pioneered the concept of Chelates in India with the introduction of “Agromin”, a micronutrient fertilizer in the year 1975, followed by “Chelamin” in 1976. Agromin (chelated micronutrients) and Chelamin (chelated zinc) are the company’s flagship brands. We are one of the leading manufacturer and seller of Chelates in the Country.
We also conducted in-house R&D to develop bactericides for agriculture. We were amongst the first few to receive license for use of bactericides for agricultural use by the Govt. of India. This was then followed by the introduction of plant hormones. In 2001, Aries ex panded its product line to include secondary nutrients – sulphur, magnesium and calcium. In the subsequent years, we continued expanding our plant nutrition product line to include value-added, water-soluble complexes of nitrogen (N), phosphorous (P) and potassium (K).
Milestones
- First recipient of the coveted ISI mark for Mineral Feed Supplements — an honor not yet accorded to many major players in the Industry.
- The company selected by the International Labor Organization, Switzerland to exemplify ideal Labor Relations in the Small Scale Sector in India.
- First company to receive manufacturing permission for Agricultural Chelates.
- First company to receive manufacturing permission for Agricultural Bactericides.
- First company to indigenously manufacture Calcium Chelate.
- Recipient of Trans world Gold Medal.
- Recipient of National Unity Award.
- Consistently represented on the Animal Feeds Committee of the Bureau of Indian Standards.
- Responsible for the establishment of the “Feed Additive Manufacturers Association of India”.
- Responsible for the establishment of the “Indian Micronutrient Manufacturers Association”.
- Dr. T.B. Mirchandani was nominated for the International Award for Distinguished Leadership by the American Biographical Institute.
- Aries is the first Agribusiness Company in India to successfully launch a Dealer Loyalty Programme, christened KHAZAANA, which is today recognized as India ‘s most rewarding Customer Rewards Programme in the Agrochemical industry.
