Breathing new life into edutainment/infotainment

Mumbai, May 9, 2014 : While the entertainment world is getting crowded with the myriad TV channels, bombarding drawing rooms with sitcoms, soaps and film gossips, no one dared to tread the path of edutainment. And among the select few, Oxygen TV emerged on the horizon of wellness and health and made a mark in this genre in a short span of time.

So much so, Oxygen TV is touted as the pioneer and market leader as India’s only digital TV channel on health, lifestyle and edutainment that entered the corridors of the doctors’ waiting area. As growing number of people continue to suffer with a wide variety of ills, the wait for the patients at the doctor consulting rooms has become agonizing.

Consequently, the patients and their attendants run out of patience and squirm in protest as they get anxious. Frankly speaking, doctors’ consulting rooms have become a real touchstone of patients’ patience and perseverance.To help patients and their attendants get rid of this nagging problem, Oxygen TV entered the area hitherto that was out of bounds for any TV channel. This dynamic and innovative channel, over the years, has been educating, enlightening and informing the patients’ and their attendants with customized programmes.

The true barometer to measure the success of any health TV channel is the quality of content it airs. Well-researched wellness and lifestyle content is hosted by a top celebrity Aditi Govitrikar, who impeccably articulates the finer points of feel-good health and general wellness subjects and transforms ambience at the health centers into more salubrious. As the number of health centres across the country keeps soaring and as the doctors’ waiting rooms get choked with patients, Oxygen TV in a short span rose to the occasion and has presence of 4500 screens in leading doctors’ waiting areas in metros and mini metros. Its slick and power-packed 5-minute capsules on various aspects like health, nutrition, fitness, life, humour, celebrity tips, myths & facts and a lot more leave a lasting impression on the patients and their attendants. The channel pursues open-ended policy and the advertorials/editorials can be created or customized around brands/category to hold the viewers’ attention.

Another vital thing is one hour content with looped audio on LCD TV across 6 therapeutic areas (Gynaecology, Paediatric, Dental, Cardiology, Dermatology & Diabetology) in 5 regional languages to make the natives feel at home. Also, no run-of-the-mill stuff and no stale issues will be aired. The freshly conceived and stimulating content is aired every month to make the patients glue to the TV sets.

Some of Our Advertisers

Oxygen TV has a very impressive list of advertisers across the country.

• Dabur
• Hindustan Unilever
• Libero
• Cadbury
• Pigeon
• Eureka Forbes
• Nestle
• Colgate
• Toyota
• Omron
• Sanofi

As there is enough space for expansion, Oxygen TV mulls 10000 screens across India in the next two years. Without compromising on the quality of the content, Oxygen TV is all set to spread its presence across the country and improve people’s understanding of healthcare. CCI Newswire