Mumbai, January 21, 2021: Brinton, a leading pharmaceuticals company has launched an apt campaign called ‘No pHighting Please’ nudging the two biggies to not fight over PH levels alone. The wittiness of the campaign lies in how the F in fighting has been replaced with PH, taking into consideration that the giants are fighting over the PH levels as well as the phonetic aspect of PH often used to sound F.
We are all tuned in to the mega battle between two titans fighting over the advertising campaign that one of them had slyly launched over the weekend. The advertising campaign targeted the competitors’ soaps naming the exact soap brand and comparing the PH levels of both self and competitors’ soaps. This obviously didn’t go too well with the competition and has led to a legal battle between the two.
Mr. Darda added, “This campaign has been well received by our consumers and the brand is getting lots of one-on-one messages thanking us to clear the air about what should be considered while making the purchase decision.” The soap brand of Brinton – Neobar will continue raging the battle against misinformation or sharing of half-baked information, with launching multiple creatives and messaging over the weeks to come.
Corporate Comm India (CCI Newswire)
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