Dabur keen to extend baby-care portfolio with new offerings

Dabur India is looking to extend its presence in the baby care portfolio with new offerings in the coming days.

So far, Dabur’s baby care portfolio includes massage oil Dabur Lal Tail and supplements such as Dabur Janam Guthi and a gripe water.

While the massage oil contributed around Rs. 100 crore towards the revenue, the supplement and gripe water put together accounted for around Rs.30 crore. (Dabur India reported a turnover of nearly Rs. 7,800 crore last fiscal.)

According to Ramarao Dhamija, Category Head, Mother & Child Care, the company has already created a new brand “Dabur Baby” under the baby-care and women’s health vertical.

Extension of the baby care portfolio – new launches and offerings – will be under this “Dabur Baby” brand.

It recently launched premium massage oil under the new brand. “We intend to be a serious player in the baby care segment and will accordingly expand our presence there,” he said.

Dhamija, however, did not specify the offerings that the company was targeting or the possible time-frame for future launches.

“Apart from personal care, there’s also a slew of other products which can be tapped.

“We are looking at the entire gamut in the baby care range,” he added.

According to market sources segments such as diapers, swipes and personal care offerings like soaps, shampoos and moisturisers are amongst the fast moving items in the baby care category.

Currently, Johnson & Johnson and Himalaya are the major players in the baby care segment. Business Line