Indian Institute of Management Bangalore (IIMB) will offer a three-day Executive Education Programme on ‘Managing and Sustaining Hospital Growth’ for senior executives in the healthcare sector from July 16.
S Raghunath, programme director, IIMB, said, “Managing hospital growth involves an unwavering focus on patient experience. This in turn requires a thorough understanding of who the hospital customer is and how to customise and optimise hospital offerings.”
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