~Survey Reveals Different Rituals, Demographics, and Smokers Perceptions Will Require Innovative Solutions Across Diverse Cultures and Economic Conditions~
Kolkata, March 21, 2018 : The Foundation for a Smoke-Free World released findings today from a global survey to better understand smokers, their experiences, and challenges they face when they try to quit smoking. The survey also highlights their awareness regarding the harm caused by smoking and how their perceptions of cigarettes, alternative products, and nicotine influence their motivation to move away from smoking.The data will shape the development of research to determine the best solutions to accelerate the end of smoking across diverse cultures and economic conditions.
The2018 State of Smoking Survey included 17,421 current smokers, ex-smokers, and non-smokers from 13 countries: Brazil, France, Greece, India, Israel, Japan, Lebanon, Malawi, New Zealand, Russia, South Africa, United Kingdom,United States. In parallel, a series of qualitative focus groups were carried out in seven countries (France, Greece, India, New Zealand, South Africa, United Kingdom, United States) to give additional context to the quantitative results. The survey was conducted by Kantar Public, an integrated consulting and research agency, which was engaged by the Foundation.
The primary findings are:
“I hope this survey will jolt many of the world’s one billion smokers into action to stop smoking, spark a meaningful discussion on the deeply complex reasons so many people continue to smoke, and make clear the urgent need to develop more effective communications and interventions to help smokers quit or substantially reduce their risks,”said Dr. Derek Yach, President of the Foundation for a Smoke-Free World. “By better understanding key drivers behind why people start smoking, barriers to quitting, and motivations to stop, we can help reduce the negative health consequences for many who are trapped in the cycle of addiction to combustible tobacco products.”
Specific findings from the global survey include:
Which of the following situations, if any, apply to you?(%, Top Three Answers per Country)
Have you ever tried to quit smoking?(%, Total “Yes”)
To what extent do you agree or disagree with the following statement?
Your smoking is harmful for your health.(%, Total “Agree”)
How many times did you visit a doctor or a healthcare provider in the last 12 months?
(%, Never)
Further findings from this study are available at:
https://www.smokefreeworld.org/sites/default/files/uploads/derek-yach-press-conference-presentation.pdf
High resolution images of the graphics are available at: https://www.dropbox.com/sh/0bw9ckaac0h7cu9/AAB1ihaAu9Ilr_aFdaxZq60ia?dl=0
“The data demonstrates that by better understanding the unique experiences and struggles of the individual smoker, we can better support each individual’s quit journey,” said Dr. Yach.“In this age of personalized medicine, it is only logical that we should stop treating the world’s smokers as one homogeneous groupand start developing and embracing a wide range of solutions that allow individual smokers to select the method that works best for his or her situation and, more importantly, reduce the harm, disease, and death that is caused by smoking.”
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