New Delhi, February 15, 2019: Nutrition is integral for a healthy and active life. There must be a proper intake of dietary food to maintain the nutrition level in the body. Balanced nutritional diet does not just prevent malnutrition but also build immunity against a wide range of NCDs (Non-Communicable Diseases) and CDs (Communicable Diseases). Moreover, there must be a balance between the macro-nutrients – Protein, Fats, and Carbohydrates for a healthy and fit physique. India is a sub-tropical nation with a diverse culture and even diversified food habits. Despite having a wide range of food available, the Indian diet lacks the balance of protein (including all 21 amino acids). Most of the vegan and vegetarian diets lack complete protein and non-vegetarian diet also fails to bring optimum health results. That is a reason, especially in Indian context; Protein Powders and other Nutrition have a crucial role to play.
In the last 5 years, new health trends have entered the Indian domain. Statistically, India comprises over 50% of the population under the age of 25 years and the majority of the Indian workforce is Millennials. Today, the Indian youth is readily taking up a healthy lifestyle and increasing the consumption of balanced nutrients. They are admitting the fact that a well-balanced nutritional diet with regular physical activity is the cornerstone of good health.
AS-IT-IS conducted a detailed survey to identify new trends in the country and studied the sporadic pattern of consumers scattered across the nation who are buying protein powder and nutrition from online e-commerce sites.
The major findings of the survey by AS-IT-IS are:
Corporate Comm India(CCI NewsWire)
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