· Cataract has been documented to be the most significant cause of bilateral blindness in India
· From around 1.2 million cataract surgeries per year in the 1980s,the cataract surgical output increased to 3.9 million per year by 2003.
· India is committed to the goal of elimination of avoidable blindness by 2020 in line with the Global Vision 2020: the right to sight initiative
Mumbai, November 03, 2015: In India cataract has been reported to be responsible for 50-80% of the bilaterally blind in the country. As the 60+ population is slated to increase to over a 100 million mark by 2016 the population “at-risk” of blinding cataract is also deemed to increase.
Cases of abandoned and ignored elderly who seldom are given proper care and treatment is also growing. In such circumstances most of them who suffer from Cataract are mostly left to lead a very uncomfortable life.
Scavin eyewear has joined hands with HelpAge India to provide necessary treatment for this curable blindness. As a part of its giving back to the society initiative Scavin will donate a pair of vision glasses for each online sales to a person in need.
“ 35% of India’s population are in need of vision correction. Scavin Eyewear has collaborated with Help Age India to make a difference in the society and help curb curable blindness. As per the collaboration if one Scavin product is sold online, we will donate one vision glass to Help Age. This way, we donate against each purchase as a ‘thank you’ gesture. Scavin believes in taking every possible initiate to work towards society and return what is gained. Through this initiative we also wish to sensitive the community towards the elderly who are most of the times shunned by their families. We hope our efforts bring good results and we make a difference,” said Nitin Grover- Director, Scavin.
Scavin – is the flagship Eyewear range of Scavin International Exim Pvt Ltd which is also the manufacturer for the popular Killer Jeans Eyewear and Lee Cooper eyewear brands. Scavin has been launching variety of Sunglasses under different collections like Bikers’ Collection, Colour for women etc. The brand sells through online e – commerce portals like Amazon, Jabong, Myntra, Flipkart and Lenskart.
The ‘Right to Sight’ initiative urges India to commit to the goal of elimination of avoidable blindness by 2020 in line with the Global Vision 2020. The need of the hour thus, is to make a difference in the lives of those suffering from curable blindness through such initiatives.
Corporate Comm India(CCI Newswire)