New Delhi, April 15, 2019: Foraying into the realm of skin care, Scentials Beautycare and Wellness Pvt. Ltd. has announced the launch and unveiling of the skin care range – Arias, crafted by former Miss Universe and renowned Bollywood actress, Lara Dutta. Arias is a complete skin care brand catering to the various skincare needs of women. The brand is a culmination of Lara’s rich experiences as an actress, model, mother and an entrepreneur.
In a segment that has predominantly been ruled by fairness products, Arias comes as a welcome respite with its range of products catering to all skin types instead of conforming to the stereotypes. Driven by her rich experience spanning over two decades, the brand is Lara’s strife towards making the modern-day woman realize that they should prioritize skin care and embrace their true beauty.
Dr. Geetanjali Shetty, a renowned dermatologist who has worked with some of the top skin care brands in the world, has worked with Lara from day 1 to help create this exciting offering for the consumers.
Sharing an insight into the inception of Arias, Lara Dutta remarked, “Since my pageant days, I have been keenly following the trends of skin care that has shaped up the general attitude of women towards their own skin. Through Arias, I aspire to bring women closer to their own skin, prioritizing its care and embracing its true beauty. With Arias, I wish to drive the cause of beauty at its very essence. I hope Arias will inspire women to focus on their skin care, and celebrate their inherent beauty.”
Dr. Geetanjali Shetty, who has formulated the products, said “Arias skin care products have been created keeping in mind the various challenges towards maintaining healthy skin. Arias products are vegetarian, paraben-free, have no harmful chemicals and are cruelty-free. We have used ingredients such as Neem, Matcha green tea, Pomegranate extract which are great for your skin.”
The Arias range for women consists of 11 products including facial toners, face washes and masks, serums, and day and night creams. The brand holds a special place in Lara’s life and she envisions to strike a chord with the modern-day woman, spreading her ideology of ‘beauty at its very essence’ through her maiden collection.
Corporate Comm India(CCI Newswire)