New Delhi, July 06, 2016: Ken Research announced its latest publication on “US Hair Care Market Outlook to 2020 – Natural Ingredients and Multi-Cultural Products to Drive Future” which provides a comprehensive analysis of the hair care (shampoo, conditioner, hair styling products, hair color, hair growth products and others) industry in the US. The report covers various aspects such as market size of the hair care products on the basis of revenues, segmentation on the basis of category of products, regional distribution, product usage by gender and age group, distribution channel, inorganic or organic composition, mass segment or luxury products and detailed competitive landscape of major players in this sector. The report is useful for industry consultants and analysts, company managers and owners and new players venturing in the market.

Shampoo was the largest product segment accounting for about 34% of the market revenues in 2015. Wide scale adoption of shampoo as a hair care item in the US resulted in growth of this segment. Herbal, anti-dandruff, moisturizing and vitamin fortified shampoo products were amongst the most sold products in the US market. Conditioners are complementary products of shampoo and used post shampooing. Majority of the conditioners are sold as a combo product with the shampoos. Growth of conditioners was also fueled by the increased adoption of cleansing conditioners (co-wash) in the country. Since this conditioner conditions and also cleanses the hair, it offered consumers an alternative to shampoo. In the US, almost 7 in 10 adult females using hair conditioner product users were reported to be interested in buying a co-wash cleaning conditioner for regular usage in 2015.

Hair styling products such as gel, crème, hair spray and mousse which assist in setting and obtaining the desired hairstyle were highly popular in the country, driving the growth of this segment. Ageing US population with median age over 40 years in many states has fueled the dependence on hair colors combined with the demand from young and working women. Other hair care products such as hair growth and treatment serums accounted for the remaining 6.6% of the market share in 2015.

The hair care market in the US was fairly concentrated and continued to be highly competitive with top three players i.e., L’Oreal, P&G and Unilever together accounted for a combined retail market share of over 60% in 2015. Other prominent vendors included Henkel, Kao Corporation, Vogue International and Paul Mitchell.

According to the research report- in the forecasted period till 2020, the market is poised to grow and likely to report revenues worth USD 13.4 billion by 2020.

Corporate Comm India (CCI Newswire)