6 reasons why you should opt for organic clothing- Jainam Kumarpal, Founder Bhu:sattva

New Delhi, September 19, 2016: Organic has become a major trend for health-conscious consumers. Clothing made from natural fibers is generally better for the environment and more sustainable than synthetic fabrics, such as polyester and nylon, which feature oil-based products. They also have other benefits, such as being more breathable and comfortable.

The satisfaction and beauty of adorning a handmade cloth can never surpass the joy of flaunting a machine made cloth. Here are top 6 reasons why one should opt for organic clothing.

1. It’s Stylish and Trendy

Designers who are creating fair trade organic fashion seem to be way ahead of the curve when it comes to creating hip and flattering styles that don’t look like what every other person is wearing. They’re distinct without being outrageous (unless you WANT to be outrageous – you can find that, too.).

2. Let protect our earth together

Cotton is one of the world’s “dirtiest” crops; despite making up about 2.5 percent of the entire world’s agriculture, it uses about 25 percent of the world’s insecticides and 10 percent of the world’s pesticides, according to the Soil Association and the Organic Trade Association. By contrast, organic farming methods restore nutrients to the ground, do not contaminate groundwater, and can actually help other plants and animals thrive. Organic farming also helps offset the effects of climate change by locking CO2 in the soil and reducing greenhouse gases released into the environment by avoiding fossil fuel-based fertilizers in favor of organic ones.

3. Let’s protect animals

You may love the look of those leather boots you saw on the runway, but the life of the animal that gave up its skin should have you thinking twice about buying them. The same goes for fur and leather anything, and, for vegans, that refusal to take advantage of animals extends as far as not wearing wool or silk. Making sure your closet is stocked with cruelty-free clothes means you can get dressed without worrying about what went into what you’re wearing.

4. They will last longer and its more personal

While buying organic, renewable fibers is often the least toxic way to go, finding timeless, durable pieces can be just as green: Instead of wearing those trendy organic leggings for just one season, invest in classic shapes, chic silhouettes, and foolproof colors that you can flaunt for years to come. It’s easier to take care of your favorite organic cloths

5. It’s healthier for your skin

Even in the manufacturing process, most traditionally grown cotton faces various chemical treatments and harsh dyes. Organic clothing also does not go through the same chemical treatments. If dyed, the material’s dyeing features low-impact or natural colorants. For those reasons, organic cotton clothing can reduce irritation and minimize allergic reactions. Babies and children have much thinner and more sensitive skin than adults, which makes them even more prone to these sensitivities.

6. It’s Affordable

Fair trade organic fashion won’t break the bank. In fact, prices are very comparable to what you’d expect to pay for a product that is quality made, unique, and beneficial to the people who made it.

“Non-violence leads to the highest ethics, which is the goal of all evolution.” and so evolved Bhu:sattva, an Organic, Ethical, Fair Trade Concept! Back in 2009, when there were few organic players in the industry who although followed the ‘organic’ trend but the use of toxic, artificial dyestuff on their clothing didn’t really help to strengthen the Organic, Sustainable Fashion.

Bhu:sattva is a brand which has “started green” instead of “going green”. The idea was to inculcate ethics and sustainability in the entire supply chain and thus come up with a Fair Trade Concept! Talking about supply chain, the core designing team & artisans, working together from the same platform, is the reason behind a strong backward integration of Bhu:sattva Fashion House. Also, in Organic clothing industry, the preamble of organic farming has been aimed at conservation and optimized utilization of all natural resources. Takers of organic cotton are very few and the farmers have to bear the brunt of this.

Moreover, Bhu:sattva offers classic clothing that is eco-friendly and last longer. The brand strongly avoids fast fashion which represents the mass market where goods are sold at throw away prices. When you buy cheap outfits know that the hands instrumental in creating them are being paid much less than they deserve. Direct purchase by Bhu:sattva encourages farmers to cultivate organic cotton and also provide them a livelihood they deserve. Bhu:sattva also promotes the use of herbs with renowned medicinal properties, for coloring its garments. These natural colors help in rejuvenating the skin of the user rather than causing any harm unlike artificial colors. They strives to revive the famous art forms of various regions of India. It’s not only a way of giving our customers the best, but also an attempt to give the makers what they deserve—economic and social upliftment. Bhu:sattva brings these art forms to international platform by blending them with contemporary fashion .

Bhu:sattva is a popular Indian brand of organic clothing infused with natures serenity and mystique. Bhu:sattva believes in conserving the beauty of nature. Bhu:sattva is a Gujarat based organic clothing brand that makes use of fabric featuring natural fibers in order to exude a calm aura that soothes the senses. A completely natural and Organic clothing, Bhu:sattva is for those who desire to get attuned to natures mystical forces. The comfort that these organic outfits offer makes them great as prêt wear. Alternatively, they are quite a perfect luxury, couture clothing as well which leaves lasting impressions. With flowy and feminine silhouettes coupled with soft color palette, the collection of ensembles is truly elegance personified.

Organic is in vogue today because of its eco- friendly approach towards our society and has blended with our current trends in fashion and living completely.Eco-friendly products are fast gaining prominence around the world. Organic fashion is the buzzword and though the term might be new for many in India, the concept of using organic materials isn’t new. And now, thanks to the global fashion movement of going green, the Indian textile industry is considering marketing these fabrics globally.
It is the latest trend right now, organic clothing! In other words, it’s a global fashion. Bhu:sattva is slowly but surely attempting at changing the way people look at the closest thing to us!

JainamKumarpal, Director and Founder – Bhu:sattva

An enigmatic genius and originator of the brand bhu:sattva is a new breed visionary with completely different scheme of things in mind. He has redefined the boundaries of business and achieved profundity on the turf of organic fashion and organic agro industry within a short span of 5 years. Varied expertise in all spheres of management has helped him to steer away business dilemmas & challenges with ease.

As the pillars are laid down for building a sacred temple likewise, the pillars of the brand bhu:sattva are laid down by Mr. Kumarpal. These pillars are based on strong ethos of sustainable living promoted by the organic fabrics and herbal dyes, social empowerment promoted by projects, revival of ancient and languishing art forms promoted by bringing artisans & craftsmen to national and international platforms.

Incessant attempt is made by him under the umbrella of ‘bhu:sattva’ to weave the fast depleting ancient & languishing art forms by using traditional methods on organic fabrics in creating designer wear of current trends which will help protect such art forms from getting lost in the world of modernity and artificiality.He has been working with artisans and designers of different genres towards amalgamating the local indigenous craft and international fashion trends. Styling and surface ornamentation are his area of interest and he has worked comprehensively on various theme based collections. He manages to create magic by striking a perfect balance between western influences and Indian sensibilities.

His involvement in various facets of the designing of the collection such as conceptualization of the theme, execution of the concept, styling and other facets ensues into an exceptional output using minimal resources.

Mr. Kumarpal has been instrumental in initiating a one-of-its kind project “Khadi Art”- Ahimsa through Art. It is an artistic creation based on the use of “aanti,” a roll of hand spun yarn. He is extremely passionate about supporting the organic movement thereby helping to breathe life back into the land. His vision to create a better tomorrow is to switch to organic practices which will recreate an environment that is hospitable to nature.

Apart from interest in fashion, he is an avid reader of non-fictional and inspirational books. He loves listening to music and has an exhaustive unpublished collection of some of the rare musical pieces of the musical maestros which are also some of their best works so far. Being an ardent art collector, he has collected breathtaking artifacts from all over India and global jaunt.

For detail information- http://www.bhusattva.com/biography.html

Corporate Comm India(CCI Newswire)