- Dr Batra’s has emerged as a trusted and reputed brand
New Delhi, April 10, 2015: A study conducted by IMRB International across Mumbai, Bangalore, Hyderabad, New Delhi and Kolkata, shows 90 per cent of people perceive homeopathy as a trusted form of treatment and its usage is higher than any other form of treatment.
As per the survey conducted amongst the general public it was found that 100% of people are universally aware about homeopathy and 92% perceive it as ‘reputed’ form of treatment. People use homeopathy mainly for backaches, gastro, skin and hair ailments.
Among homeopathy users, 91% are satisfied with the treatment and 93% are willing to recommend homeopathy to others due to higher satisfaction levels with their treatment.
Among Dr Batra’s users 75% said that this was their first choice of treatment and 83% said they are satisfied with Dr Batra’s.
Releasing the survey coinciding with the World Homeopathy Day being observed on April 10; Padmashri recipient for medicine (Homeopathy), Dr Mukesh Batra – Founder & Chairman, Dr Batra’s Healthcare said, “It is encouraging that more and more people are using homeopathy for its safe and effective results. It’s now being used as a first line of treatment in certain diseases. “
“We are proud that Dr Batra’s has emerged as a trust worthy and reputed brand through this independent survey by IMRB,” added Dr Batra.
Mr. Sujai Mahadevan – Insights Director, IMRB International said “It is interesting to know that 100% of people are universally aware about homeopathy and the usage of homeopathy treatment is higher than any other form of treatment. Experience among homeopathic patients are in the positive direction due to higher satisfaction levels towards homoeopathy which has resulted in higher advocacy ultimately signaling positive news for the homeopathy category.”
Homeopathy is the second largest system of medicine in the world today, according to World Health Organisation (WHO) and is used by over 600 million people worldwide. In India over 100 million people depend on homeopathy for their health and wellness needs.
Homeopathy is practiced in over 80 countries and the Global Homeopathy market size is Rs.26,000 crore (ASSOCHAM.) France is the leading country where one-third of the French population uses homeopathic drugs. A survey of French pharmacists in 2004 found that 94.5 per cent reported advising pregnant women to use homeopathic medicines.
According to ASSOCHAM, the homeopathy market in India is worth Rs.2758 crore and is growing annually at 30% and as per observers it is expected to grow to Rs. 5873 crore by 2017. Homeopathy users will increase to 160 million (16 crore) in the next 3 years from its current 100 million (10 crore) users. There are 185 homeopathic colleges and 20,000 new homeopaths are added every year.
CCI Newswire
