Mumbai, March 01, 2018: Abbott, one of India’s leading healthcare companies, recently conducted a perception survey on influenza to assess the awareness, usage and attitudes towards influenza immunizaton. According to the recent National Family Health Survey, as many as 72.5% of children in the age group of 12 to 23 months, considered an important period in a child’s development and immunity-building were not getting immunized on time.
The Abbott survey was conducted among mothers (0-6 year old kids) and pregnant women. Abbott partnered with IQVIA, a global market research and consulting firm, who surveyed 1000 consumers across 8 cities – Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad and Pune to understand the severity of the issue. IQVIA used a combined approach of both quanitative and qualitative analysis to conduct the survey.
The results show that 66% of the surveyed population’s knowledge about vaccines is limited to information shared by doctors, while 58% were found to be completely unaware of the type of virus which causes Influenza.
Key Findings
Speaking on the survey,Dr.Mukesh Gupta – Gynecologist, Mumbai, says “Since flu and flu complications are more severe in pregnant women, flu shots are specifically recommended to mothers during pregnancy; even better if given before conception. After Childbirth the ‘Cocooning effect’ created by all caretakers / family members being vaccinated ensures that the disease is not spread to the little ones, as they cannot be immunised by vaccines in first 6 months. As per a recent survey results, 37% of pregnant females across the urban cities do not take a flu vaccine during pregnancy, in spite of doctor’s recommendation. These numbers are serious and pregnant females should consider talking to their doctors before making any such decision.
In India, seasonal outbreaks of flu are commoner during the monsoons and then in the winter. It is advisable to be vaccinated prior to the monsoons, so that the effects last for the high risk time along with the whole year. There are four categories of people who are considered to be at higher risk, hence strongly advised to be immunised – pregnant women, young children below the age of 5 years, elderly people, and those whose immunity is compromised because of factors such as asthma, diabetes, ischemic heart disease to name a few.”
Further elaborating on the survey results, Dr. Uday AnanthPai – Pediatrician, Mumbai,said, “In spite of the existing prevalence and documented importance of influenza immunization, uptake of flu vaccines is not too high. As we see from the survey, 40% of mothers do not take flu seriously. Young babies over 6 months fall in the high-risk category of getting flu, and hence advice is to vaccinate them on time and annually. Children younger than 5 years are at high risk of serious influenza complications. Influenza is a preventable illness and hence parents should consider vaccination to protect kids from flu-related discomfort. Prevention is simpler and more economical than having to undergo the anxiety of the illness and expensive treatment later.”
Speaking on the surveyAmbati Venu, Managing Director, Abbott India Limitedsays“At Abbott, we want to help people get and stay healthy, including our young children. One of the first steps people can take to prevent illness is to get vaccinated against influenza, and we hope that by shedding light on the important topic, we encourage more parents in India to talk to their doctors about whether this makes sense for them.”
As per the Integrated Disease Surveillance Programme (IDSP), of India there have been 38811 no. of flu cases and 2266 flu-related deaths during the year 2017 in India. Keeping this in mind, Abbott has initiated a “Mothers Against Influenza” campaign, raising awareness and encouraging mothers toinitiate conversations with their doctors so that they are thoroughly informed about influenza, its symptoms and precautions.
Corporate Comm India(CCI Newswire)
By Dr. Priyanka Kuri, Consultant - Dermatology, Aster Whitefield Hospital, Bengaluru Insomnia, the persistent inability…
Illuminating Latest Advances in Migraine Diagnosis and Treatment New Delhi, December 21, 2024: In a…
New Delhi, December 20, 2024: The healthcare sector is undergoing a transformation fueled by technological…
National, December 20, 2024: DKMS just published its first Global Impact Report that outlines the organization's…
Ahmedabad, December 19, 2024: Sterling Biotech Limited, a joint venture between Perfect Day and Zydus, has…
New Delhi, December 19, 2024: Antara Senior Care, an integrated eco-system provider for lifestyle and…