Aditya Birla Health Insurance Co. Limited. (ABHICL), takes one of the key features of the Activ Care product – ‘Personal Health Coach Facility’

New Delhi, May 16, 2020: According to the World Health Organisation (WHO), older people are at higher risk from COVID-19 owing to the physiological changes associated with ageing and decreased immunity which exposes senior citizens to be more susceptible to the infection and more likely to suffer severely from the COVID-19 disease.

Keeping in mind the vulnerability, ABHI has taken steps towards the safety of elderly population, the Health Coaches from Aditya Birla Health Insurance personally connect with senior citizens above 60 years to assist them in creating and maintaining a balanced lifestyle during the lockdown. The Health Coaches gauge different parameters of the individual’s overall health i.e. lifestyle, diet, exercise, sleep, social life, regularity in medication & treatment and advise them with tips to create a balanced routine and stay healthy. To continue in their efforts of staying consistent, customers have been given direct contacts of their Personal Health Coaches. Also, to deal with sudden emergencies, they have been given local helpline number for their designated region.

Amidst the ongoing lockdown, the situation demands a lot more care. It is only through proactive care as a priority for senior citizens, instead of ‘reactive care’.  Aditya Birla Health Insurance provides the much needed support system required in all the three phases of their health journey i.e. when they are healthy, when they are being treated and during recovery.  ABHI has taken steps towards the safety of elderly population, the Health Coaches from Aditya Birla Health Insurance personally connect with senior citizens above 60 years to assist them in creating and maintaining a balanced lifestyle during the lockdown. The Health Coaches gauge different parameters of the individual’s overall health i.e. lifestyle, diet, exercise, sleep, social life, regularity in medication & treatment and advise them with tips to create a balanced routine and stay healthy. Through this initiative, we aim to reinforce the philosophy ‘Health First’ and adopt a healthy lifestyle even during such critical times.

Our Health Coaches, therefore, connect with the senior citizen customers and their families to evaluate their lifestyle, current health issues and assist them with a health advisory on better lifestyle management to take care of chronic conditions namely asthma, hypertension, etc.

Corporate Comm India (CCI Newswire)