Amitabh Bachchan to dissociate himself from Horlicks

New Delhi, June 11, 2018: “Increasing sedentary lifestyle and associated health issues has led the nutraceutical industry to witness a skyrocketing demand and growth in India. Nutraceuticals are extremely beneficial; even then,    excess of essential elements for nutrition can be dangerous, often causing irreversible health conditions. Over dosage in Nutraceuticals is even more important because the effects are difficult to attribute to the source and only visible after few years. 

It is essential for the entire industry to focus on Responsible Nutrition, ensuring that patients or customers do not overdose, considering that the usage is largely driven by the consumer/patient.

Another important factor is that Nutraceuticals are usually targeted at the health-vulnerable population, E.g. children, pregnant mothers, elderly etc. and the impact of irresponsibly using Nutraceuticals can be accentuated in such groups”.

Corporate Comm India(CCI Newswire)