Amplifon India Launches State-of-the-Art Hearing Care Clinic at Vijaywada

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About 1 in 800 babies is born deaf, often because of genetic factor

Vijayawada, March 13,2014: According to WHO, 50% of the factors that lead to hearing loss can be prevented. Approximately one-third of the people over 65 years of age are affected by disabling hearing loss. Amplifon India Pvt Limited, one of the world’s largest hearing care solutions service providers today announced the inauguration of its Clinic at Vijayawada to bridge the gap between the people suffering from hearing loss problem and to provide them with the best hearing care services.

Amplifon is renowned for its international quality standards in hearing care solutions. In addition to this new facility in Vijayawada, there are more than 90 Amplifon Clinics spread over India including Chhattisgarh, Gujarat, Haryana, Karnataka, Kerala, Maharashtra, Uttarakhand, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh, West Bengal, Hyderabad, Chandigarh, Delhi and Visakhapatnam. Spread over an area of approximately 650sq. feet, Amplifon Clinic offers comprehensive pure tone audiometry test, Impedance audiometry, Oto acoustic emission test, Hearing Aid Trial, Speech Therapy and Free hearing Screening & other special Hearing & Audiology Tests.

Hearing loss is the third leading chronic disability following arthritis and hypertension. 9 out of every 10 children who are born deaf are born to parents who can hear. Conductive hearing loss occurs when something blocks sound waves from reaching the inner ear. Sensorineural hearing loss is caused by the damage to the inner ear or to the nerves that send sound to the brain. Sensorineural hearing loss is more likely to be permanent and to cause deafness. Sometimes a mixture of conductive and sensorineural hearing loss can occur.

Speaking at the inauguration, Mr. Samit Verma, CEO & Market Director, Amplifon India said “Since the commencement of Amplifon Clinics in India our endeavour has been to provide the state-of-the-art hearing caring solutions. Amplifon Clinics pan India have the same touch and feel offering standards of quality for hearing care services through our class audiologists trained as per our International Protocols and state-of-the-art hearing care diagnostic solutions. In India, 63 million people (6.3%) suffer from significant auditory loss. Hearing loss may be inherited, caused by maternal rubella or complications at birth, certain infectious diseases such as meningitis, chronic ear infections, use of toxic drugs, exposure to excessive noise and ageing. Opting for a hearing care solution is not an easy decision and therefore as an Amplifon’s valued client, customers receives complete hearing care solutions services that perfectly match their lifestyle and budget.” 

The Clinic is equipped with advanced diagnostics infrastructure, a furnished setup for all types of audiology tests, sound proof hearing test, patient counseling, hearing aid trial & fitting services and a sufficient space for comfortable sitting, screening room, sound proof room, details counselling and trial room, ready to serve hot water and cold water, CCTV monitoring, rest room, computerized reporting, pure tone audiometry test, impedance audiometry, special tests, Oto acoustic emission test, hearing aid trial, speech therapy and free hearing screening. The testing lab is laden with the latest equipment capable of performing multiple tests for speech and Hearing. The testing Lab also accommodates a bed for testing “Audiometry Brain-stem Responses” in infants and instruments for Middle Ear Analyzing for all age groups.

Many different conditions lead to partial and total deafness. Ear infections, fluid buildup behind the eardrum, holes in the eardrum, and problems with the middle ear bones can cause deafness from conductive hearing loss. In rare cases, tumours can also cause conductive hearing loss – they block sound from getting into the inner ear. Birth defects and diseases passed on by genes can do this, too. Genetics is one cause of sensorineural hearing loss. Half of all cases of profound deafness in children have a genetic source.

Exposure to loud noise in certain occupations from sources such as construction machinery, heavy equipment, or amplified music can cause sensorineural hearing loss in people of all ages and is the most common cause of hearing loss. Other sources of excess noise include attendance at concerts and nightclubs, and use of music headphones, household power tools, or firearms. The louder the noise and the longer a person is exposed to it, the greater their risk of this type of hearing loss. To prevent this type of hearing loss it is important to wear proper hearing protection and avoid exposure to loud noise whenever possible.BWI