Amway launches Nutrilite Traditional Herbs in Odisha, targets a revenue of Rs 125 crore in India by 2020

Bhubaneswar, March 20, 2018: Amway India, the country’s leading direct selling FMCG company has set a target to earn a revenue of Rs 125 crore by 2020 with the launch of ‘Nutrilite Traditional Herbs.

Addressing newsmen here, Amway Regional Manager, Eastern Region, Chandra Chakraborty said, “The Vitamins and Dietary Supplements(VDS)* market size is Rs 8400 crore and is poised to grow at 10 per cent in the next five years.”

He said out of the the total VDS market, the herbal/traditional Vitamins and Dietary Supplements market is estimated at Rs 2400 Crore which is 28 per cent of the category.
Mr Chakaraborty who launched the Nutrilite Traditional Herbs range comprises of 4 products including Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha & Nutrilite Amalaki, Vibhitaki, and Haritaki claimed that the Nutrilite from Amway has maintained the leadership position for past five years with 12 per cent market share in 2017.”

Backed by the best of nature and the best of science, Amway Nutrilite Traditional Herbs bring together the best of knowledge of Indian traditional wisdom and modern research to offer a comprehensive range of nutraceutical product supplements with physiological benefits.

Mr Ajay Khanna, Category Head – Nutrition and Wellness, Amway India, said, the new wellness product range, from Nutrilite, is based on Indian traditional wisdom that addresses the day to day physiological challenges.

“We see a huge potential for growth as the traditional herbs resonate very well among the Indian consumers and the acceptability for these products is very high in the market,” Mr.Khanna said .

The new range, he said offers assured level of purity, safety and potency of herbs as it passes through a stringent seed to supplement process ensuring world class quality product.

Khanna said that the company is confident that the benefits of traditional herbs offered by the new range would be greatly appreciated by its consumers.Currently, Nutrilite contributes over 50 per cent to the total turnover, and we expect that the new range will significantly increase the contribution of the brand to the overall turnover of the company.