Bespoke Ayurvedic beauty brand ‘Just Herbs’ launches its second store in Hyderabad at Autumn Leaf Jubilee Hills

Hyderabad, September 09, 2018: Aristotle once said, “In all things of nature there is something of the marvelous.” Just Herbs and the Autumn Leaf Jubilee Hills have come up with the best representation of this thought by teaming up the natural beauty of Autumn Leaf with Ayurvedic beauty products of Just Herbs. The newly launched Just Herbs at Autumn Leaf, located amongst age-old trees and bushes adorning Autumn Leaf, will offer its customers a range of Ayurvedic beauty regimes that have a proven record for being highly effective as well as safe for the skin and the environment.

Just Herbs is a ‘Made in India’, international line of pure, bespoke, Ayurvedic and PETA-certified beauty products that was launched in November 2013 as an ‘online first’ venture. It is also India’s first beauty brand to launch products through crowd-sourcing. Currently, Just Herbs has a flourishing online presence in the domestic as well as international markets along with three successful stores in Chandigarh, Ludhiana and Hyderabad. The brand’s first store in Hyderabad was launched in February 2018 at the Forum Sujana Mall at Kukatpally.

Elaborating on the reason for launching a second store in Hyderabad, Just Herbs’ CEO & Co-Founder Mr Arush Chopra said, “Hyderabad is the fourth largest market for us and we have a strong and loyal customer base here. When we opened our first store in the city, we expected our existing online customers to patronize it. Interestingly, our online audience remained online while we witnessed new customers coming to us at the store, who knew nothing about our online store. With the growing demand for products and looking at the huge market potential in Hyderabad, we decided to launch the second store.”

Soumya Reddy from Autumn Leaf backed him up on the decision. She said, “While the store at Forum Sujana Mall is doing great, it mainly receives customers from IT and business sectors due to the demography of the place. At Autumn Leaf, Just Herbs would feel closer to home because of the natural feel that the surroundings offer and the nature lovers that it attracts. I believe that in a very short span Just Herbs products would become our customers’ favorites due to the purity and naturalness that they reflect while simultaneously being extremely effective.”

Just Herbs currently offers around 70 SKUs of skincare, hair, bath and body products and all these products will be available at the new store. The brand’s bestsellers include the Kimsukadi Tail – Glow Boosting Facial Oil, the Silksplash Neem-Orange Rehydrant Ayurvedic Face Wash, the Gotukola Indian Ginseng Rejuvenating Beauty Elixir Facial Serum, the Herb-enriched Skin Tint, the 8-in-1 Root Nourishing Amla Neem Shampoo and the Tender Touch Body Radiance Oil.

The interiors of the newly launched Just Herbs store are in sync with Autumn Leaf’s soothing ambience, thereby making visitors feel as if they are in the lap of nature. Just like its other retail stores, this new addition to the brand’s portfolio has classy interiors done up using natural elements such as wood, marble and glass. Just Herbs brand colors of white and gold can be seen predominantly in the store décor.

Soumya, who is herself a loyal customer of Just Herbs, approached the brand with a partnership proposal after first-hand experiencing the efficacy of the products. She says, “Organic and natural products are in high demand, but one is being tricked by a lot of brands in the name of Ayurveda. Just Herbs is a brand that I trust completely and I have been recommending it to my friends and family for long. The brand’s Aloe Vera Gel is a personal favorite. Not only does it relieve me from the tedious work of manually scraping the gel off the plant, but it is so effective that it leaves my skin glowing. So, when a space came up within the Autumn Leaf premises and we were contemplating what new to offer to our customers, I immediately thought of opening a Just Herbs store.”

Arush added, “I am not in a hurry to flood the market with our stores. For us it is more important to maintain consistent services at all our platforms – online and offline. You will notice that the staff at our stores is not your usual sales staff, but trained specialists who are equipped to provide consultation on the most effective products to address specific skin and hair related concerns. In order to maintain uniform quality across our stores, we have refrained from entering into a partnership for our retail expansion. However, when Soumya reached out to us, I was happy to explore this partnership as she is a Just Herbs evangelist and understands the brand ethos well. Moreover, Autumn Leaf attracts people who love nature, which is the ideal customer for our brand. Therefore, for the first time we have opened a store in a partnership model.”

Autumn Leaf also has a home studio that does unique furniture designs and accessories that have been curated from a random thought yet are very functional, wildly imaginative and beautifully made. The synergy between Autumn Leaf and Just Herbs is due to the undying love for nature that they both have. While Autumn Leaf entices people with its vintage and old world charm, Just Herbs lets people feel beautiful by offering nature and skin friendly hand-crafted Ayurvedic beauty products.

Corporate Comm India(CCI Newswire)