New Delhi, March 20, 2025: Better Nutrition, India’s first Biofortified food brand endorsed and invested in by prominent figures such as Olympic medalist PV Sindhu and MasterChef Pankaj Bhadouria, as well as featured on Shark Tank India Season 4, announces the appointment of Adgcraft as its PR partner. Adgcraft recently took on the brand mandate for Better Nutrition overseeing the planning, management, and execution of all PR activities to enhance the brand’s media presence nationwide.
With a proven track record of crafting impactful brand messaging and innovative campaigns, this partnership further expands Adgcraft’s client portfolio. The agency’s expertise in the Indian FMCG sector and strong media relations will be key in strengthening the media presence of Better Nutrition.
Prateek Rastogi, Co-Founder of Better Nutrition, expressed his enthusiasm about the partnership, stating, “At Better Nutrition, our goal has always been to provide natural solutions to the prevalent nutrition deficiencies in everyday diets. Partnering with Adgcraft allows us to communicate our mission more effectively and reach a broader audience. We are confident that this collaboration will help us to reach our target audience more effectively.”
Echoing this sentiment, Abhinay Kumar Singh, Founder and Managing Director of Adgcraft, said, “We are delighted to join hands with Better Nutrition, a company that aligns with our values of innovation and positive societal impact. Our team is committed to crafting communication strategies that not only enhance brand perception but also contribute to the greater good. Together, we aim to highlight the importance of natural, nutrient-rich diets and support Better Nutrition’s vision of a healthier India.”
Better Nutrition focuses on addressing the nutrition gap in everyday diets by offering biofortified grains naturally rich in essential nutrients like zinc, iron, protein, and calcium. Through sustainable farming practices and collaboration with over 15,000 farmers, the company ensures that its products are both nutritious and environmentally friendly.
Corporate Comm India (CCI Newswire)
