Dabur enters Natural Face Wash Market with brand Gulabari

Hyderabad, January 16, 2016: India’s leading naturalpersonal care company Dabur India Ltd announced the expansion of its Skin Care portfolio with the launch of a bouquet of Rose-based Face Wash products under the brand Gulabari. The range includes three products — Dabur Gulabari White Rose Soft Fairness Face Wash, Dabur Gulabari Pink Rose Soft Daily Face Wash and Dabur Gulabari Black Rose Soft Pimple Control Face Wash – that have been specially developed to cater to the different skin care needs of a teenage girl.

“ The teenage skin, which often loses its softness over time by using harsh cleansing products, requires special care. Rose, which is known for its therapeutic properties, enlivens inner beauty, helping the skin radiate inner glow. It’s also the perfect beauty partner for a teenager. Dabur Gulabari derives its uniqueness from rose extracts used in the products. The new Gulabari Face Wash range is specially meant for teenage girls and is packed with the same goodness of Rose that keeps all the teenage skin problems at bay while keeping it soft like a rose. The different colours of rose often connote different emotions, and hence have been used in the Face Wash range to denote the individual benefits of each product ,” Dabur India Ltd marketing Head-Skin Care & Salon Ms Minoo Phakey said.

The new Dabur Gulabari Face Washes will be available in 3 SKUs: 100ml for Rs 99; 50ml for Rs 55 and a trail pack of 15ml for Rs 15.

“ Dabur Gulabari has been the preferred beauty brand of teenage girls for many years and is the only personal care brand in India offering the goodness of rose for soft and fresh skin. With the launch of the new Dabur Gulabari Face Wash range, we have now extended the benefits of Rose to cover the complete daily skin care needs of a teenaged girl. We are confident that like the other Gulabari products, our new skin care introductions will also soon become a favourite amongst every teenager in India ,” Ms Phakey added.

The Dabur Gulabari Face Wash range has been specially crafted for sensitive teenage skin. Dabur Gulabari White Rose Soft Fairness Face Wash gently removes impurities and dirt leaving your skin instantly fair, bright and glowing. Dabur Gulabari Pink Rose Soft Daily Face Wash freshens up and cleanses the skin while its Rose Oil enriched formula keeps the teenage skin soft like a rose. Dabur Gulabari Black Rose Soft Pimple Control Face Wash helps clean deep-seated impurities, unclogs pores, keeping the skin clear, oil-free and radiant. Its anti-bacterial properties help prevent pimples and Rose extract enriched formula keeps the skin soft like a rose.

Corporate Comm India(CCI Newswire)