Categories: National

Dabur seeks to widen distribution network


Mumbai, March, 15,2014:
After ‘Project Double’, which increased its rural penetration by 2.5 times over the past two years, Dabur India has launched a new initiative called ‘Project Core’ to expand its distribution footprint in the chemist channel.

The fast-moving consumer goods company expects to increase its chemist coverage from 55,000 to 75,000 in the phase I, with an investment of ₹15 crore, and then to 125,000 chemists over the next few years.

Dabur is targeting 30-35 per cent growth from the chemist channel, and plans to drive categories such as over the counter (OTC) healthcare, health supplements and select personal care products via this medium. At a recent conference call, officials said the new focus would be on growing the high margin, healthcare portfolio, which accounted for 36 per cent of the company’s net sales for the first nine months. The company has begun a direct outreach programme dedicated to servicing chemists.

It has also launched new products such as Dabur Ratnaprash, a health supplement, and Pudin Hara Lemon Fizz, an OTC acidity reliever. CCI Newswire

The Pharma Times News Bureau

Recent Posts

8 Ways Insomnia Affects Skin Health & How To Avoid It

By Dr. Priyanka Kuri, Consultant - Dermatology, Aster Whitefield Hospital, Bengaluru Insomnia, the persistent inability…

2 days ago

Breaking New Ground in Migraine Care: A Landmark Session on Diagnosis and Treatment

Illuminating Latest Advances in Migraine Diagnosis and Treatment New Delhi, December 21, 2024: In a…

2 days ago

Healthcare Startups to Watch Out for in 2025

New Delhi, December 20, 2024: The healthcare sector is undergoing a transformation fueled by technological…

3 days ago

DKMS’s First Global Impact Report of 2023 Serves as New Ray of Hope for Blood Cancer Patients Worldwide

National, December 20, 2024: DKMS just published its first Global Impact Report that outlines the organization's…

3 days ago

Sterling Biotech to start world’s first precision fermentation-based dairy protein factory in Gujarat

Ahmedabad, December 19, 2024: Sterling Biotech Limited, a joint venture between Perfect Day and Zydus, has…

4 days ago

Pioneers in Senior Care, Antara, Partners with Leading Diagnostics Player Dr. Lal PathLabs to Strengthen its Geriatric Care Services

New Delhi, December 19, 2024: Antara Senior Care, an integrated eco-system provider for lifestyle and…

4 days ago