Rebranding aims at increasing access to affordable medicines
The over $2-billion pharma major, Dr Reddy’s Laboratories, will now drive its growth with the motto ‘Good Health Can’t wait’. The company announced an image makeover with the launch of a new visual identity and brand here on Wednesday.
The logo revolves around putting the patients at the centre of everything that the company does. The heart depicts empathy and caring while the circles connote dynamism and responsiveness. The corporate colour will be– purple, which is associated with creativity and wisdom. The objective of re-branding is to focus on a patient–centric approach, to meet new and emerging challenges they are facing in the new millennia and times of growing life expectancy. The rebranding will be executed in two stages. In the first phase, the corporate brand will be transitioned to the new identity. Phase II will see the new identity transitioning on to the company’s product packaging.
The existing logo and brand identity will remain in place and valid until changes that are pertinent to legal processes, documentation and other regulatory or statutory changes are complete, the Hyderabad-based company said.
Satish Reddy, Chairman of the company said, “Over 31 years, Dr Reddy’s has grown from a manufacturer of APIs into a multinational pharmaceutical brand of repute, with operations in over 25 countries. Our belief ‘Good Health Can’t Wait’ lends new meaning to our core purpose of accelerating access to affordable and innovative medicines.”
GV Prasad, Co Chairman and CEO, said, the company’s goal has always been singular — to ensure expensive medicines are within the reach of patients. Dr Reddy’s will deliver on its purpose and belief through five promises — to bring expensive medicines within reach of patients who need them, to address unmet patient needs, to help manage their disease better, help partners ensure drug availability and work with them to help them succeed.
