Priti Sureka, Director, Emami Ltd, in a statement said: “Our R&D team has focused on providing dual benefits of cooling comfort and tackling skin irritation problems that is so common during harsh Indian summer. Besides providing an antiseptic shield against the harsh weather conditions, the product formulation of BoroPlus Ice Prickly Heat Powder also offers lingering icy cool touch that keeps one fresh and vibrantly cool, a perfect combination for summer season. We have also introduced a new unique packaging for this season which will set apart the product from others.”
The new TVC of BoroPlus Ice Prickly Heat Powder would go on air soon and the campaign would be supplemented by in-shop and outdoor promotions as well as print medium advertisements.BusinessLine
