Fermenta Biotech Limited launches an innovativevitamin D public awareness portal ‘Vitamin D guru’

Mumbai, June 10, 2015: There’s a healthy reason for one and all to enrich their lives with vitamin D as Fermenta Biotech Limitedlaunches an innovative public awareness portal www.vitamindguru.com dedicated to spreading awareness about the vital vitamin D and its numerous healthbenefits.

Stepping into the cyber world with the launch of ‘Vitamin D guru’, Fermenta is at the forefront of taking up this initiative of educating people about the importance of vitamin D, the reasons and outcomes of its deficiency and strongly encouraging discussion with one’s healthcare advisor to know more about this sunshine vitamin.

With recent studies revealing that an astonishing 69% of Indians suffer from vitamin D deficiency and a further 15%found to be vitamin D insufficient, the need for increased awareness and proper guidance is clearly felt. Through Vitamin D guru, Fermenta endeavours to unlock access to the attention of millions of internet users and encourage them to discuss its benefits, deficiency related issues and prevention in consultation with their health care advisors.

The site has an impressive amount of content diligently categorized under sections such as ‘Daily dose’ that suggests various sources of vitamin D ranging from the most abundant ones like sunlight exposure to intake of vitamin d containing food stuff such as eggs, mushrooms, fortified cereals, cod liver oil. Useful bits of information including a vitamin D deficiency checker, ‘Fun in the sun’, ‘Sun blog’ and other sections that focus on a holistic approach in understanding vitamin D are some of the highlights of this website. Vitamin D guru also aims to build a community of vitamin D conscious health users who can share their experiences with others through this thoughtful e-initiative.

Vitamin D is a fat-soluble vitamin produced when ultraviolet rays from sunlight strike the skin and trigger its production in the body. It is also naturally present in a few foods. But it can be added to other food items thus creating fortified food. It is also available as a dietary supplement in a plethora of formulations. Vitamin D guru is slated to be a guide focused on disseminating health tips and specific inputs on this multifaceted product. It is a well-known fact that vitamin D is vital not only in maintaining bone health, but also plays a significant role in managing a plethora of health issueslike diabetes, cancer, depression, multiple sclerosis and many more.

Mr.Prashant Nagre , Chief Executive Officer of Fermenta Biotech Limited shared, “We are excited about this new addition to Fermenta’s outreach. Through ‘Vitamin D guru’, we aim to spread vitamin-D related awareness while engaging with health-conscious individuals and ensuring no one is deprived of the vital nutrient. We felt there could not have been a better time than this summer to know more about the sunshine vitamin. Fermenta has always been on a constant look out for opportunities to add value to our stakeholders and the community at large. With our unfailing commitment to research and development in this field, reaching a wider base of individuals through a knowledge intensive web portal, ‘Vitamin D guru’ is a logical step and a dream initiative of Fermenta. ” CCI Newswire