New Delhi, February 24, 2022: Fortis National Mental Health Program and India’s leading short-video app, Josh, joined hands to create awareness about mental health, with a focus on reaching out to the youth. Using short video messages from mental health experts in various regional languages, this digital initiative touched the lives of millions of people across the length and breadth of the country.
The introduction campaign “In this Together” with Josh brought light to various mental health issues, when it was most crucial during the second wave of COVID. The initiative “Zindagi ko Salaam” took genesis with an approach to make conversations around suicide prevention mainstream. With the exam season coupling with COVID-19’s effect on the study schedule for many students, Fortis Mental Health came together to stitch a campaign that listened to the issues of the students via a digital survey and created videos in five languages (English, Hindi, Bangla, Tamil and Telugu) to reach a variety of audiences in the initiative “Address The Stress”.
“With the existing stigma and misinformation regarding mental health, social media can play a powerful role in reaching out to people and starting conversations about mental health. This association with Josh App and MASH Project Foundation is a positive step in that direction,” said Dr. Samir Parikh, Director, Fortis National Mental Health Program.
“Mental health issues affect the youth of our country now more than ever. The existing stigma and taboo around the topic burdens them more and prevents them from reaching out for help. Along with the Fortis National Mental Health Program and MASH Project Foundation, we at Josh are keen on using our platform and our reach to play our part in fighting the stigma and joining conversation around mental health,” said Sunder Venketraman, Head of Creator and Content Ecosystem, Josh.
This unique association reached a cumulative 139+ million users on Josh.
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