New Delhi, August 28, 2014 – GlaxoSmithKline Consumer Healthcare has re-launched its health drink- Horlicks, which the company said is enriched in nutrients with a new packaging.
In a statement, the company said that Horlicks is now instant which means its better miscible in hot and cold milk. The launch will be supported by a new TV commercial themed- “Aaj Horlicks Diya Kya”, along with a digital and on-ground activities.
In a statement, Jayant Singh, EVP Marketing, GlaxoSmithKline Consumer Healthcare India, said, “Science makes our product portfolio relevant through which we aim to impact lives positively. We are excited to introduce Horlicks in an instant form with contemporary packaging for modern shoppers.” Business Line
