New Delhi, Dec 10, 2012: Dabur India ltd, the country’s leading natural healthcare company, today announced the signing of Bollywood star Ajay Devgn as the new brand ambassador for its tasty digestive brand Dabur Hajmola.
A new campaign, featuring Ajay Devgn, will go on air this month. “Hajmola has over the years established itself as a ‘tasty & fun digestive’ for post-meal consumption. Hajmola’s huge success can be gauged by the fact that over 2.6 crore Hajmola tablets are consumed in India daily. This new campaign will take this message further and seek to establish the three important aspects of ‘Sharing, Chatpata Taste and Salivation’ in a fun-filled manner,” Dabur India Ltd Category Head-Digestives Mr. Ajay Parihar said.
This high energy campaign has been directed by acclaimed Bollywood director Pradeep Sarkar. “Hajmola and Ajay Devgn have a lot in common; both are hugely popular among both young and old, and have delighted their consumers for several years. It gives us great pleasure to welcome Mr. Devgn as the new face of Hajmola,” Mr. Parihar added.
“We will also be initiating a high visibility drive across key markets, besides sampling the various Hajmola variants across eating joints in various cities driving the brand’s fun & digestion connect,” he said. As part of its consumer-connect initiative, Hajmola had earlier joined hands with the scores of popular street food outlets across the country, giving them a new look-and-feel. Customers at these outlets were served Hajmola to promote its post-meal connect and further establish Hajmola as a tasty digestive.
About Hajmola
Hajmola, a tasty, fun-filled digestive, is available in interesting formats like tablets and candies. A tasty mix of traditional Indian culinary herbs, spices and edible salts, Hajmola is the leading player in the branded digestive tablets market in India and comes in four variants – Regular, Imli, Pudina and Nimbu. In addition, Hajmola Candy is available in three variants — Aam, Imli and Pudina Chutney.
