Introduces Rooh Afza in ‘chota’ pack
Health and wellness company Hamdard India on Tuesday outlined plans to further expand its product categories under the Nature Wonder Range for lifestyle related diseases.
Launching its flagship brand Rooh Afza in chota (small) pack, Hamdard said that the company plans to lay special focus on attracting youth with their product range covering FMCG items, wellness and healthcare products for lifestyle related problems, Mansoor Ali, Chief Sales and Marketing Officer of Hamdard India, said.
Speaking on the sidelines of an event here, he said under the Nature Wonder Range, the company has new product for lifestyle diseases such as cholesterol, diabetes, liver related problems and heart ailments. These products have been introduced in some select markets, the accent is on taking them across the country.
The company, which takes pride in popularising over 600 natural and herb based products today launched Rooh Afza small pack of 250 ml at Rs. 50 in Pet bottle form in Hyderabad and South India as a pilot initiative. It is proposed to gradually take it to entire south India.
Mansoor Ali said that the brand awareness is very high among people of higher ages and older generations. The focus, therefore, is on attracting the young generation with the company’s wide product range spanning both health and wellness.
The company, which has three manufacturing units located at Manesar, Ghaziabad and Delhi, and has a turnover of over Rs. 500 crore, plans further expansion at the same facilities depending upon the market demand. “Currently, exports contribute about 12 per cent to the company sales volumes and we are keen to expand this share as we reach out more products and also enter new geographies,” he said.
Hamdard products such as Rooh Afza, a herbal drink, and Safi, stated to be blood purifier, are popular among people from past several decades. Business Line
