New Delhi, September 13, 2023: Narayana Health – one of India’s largest healthcare providers, has unveiled its new logo and announced a comprehensive rebranding exercise across all its healthcare facilities. This transformation encompasses its network of super-specialty hospitals, heart centres and primary care facilities, signifying Narayana Health’s unwavering commitment to building a healthier India.
Unveiling the new brand identity, Dr. Devi Prasad Shetty, Founder, Chairman and Executive Director of Narayana Health, said, “For the past two decades, we have consistently delivered high-quality healthcare services to all. In this extraordinary journey, we have brought several innovations in the healthcare delivery model, making quality healthcare accessible to the people we serve. Today marks a significant transformation in our journey, where we are integrating all aspects of Narayana Health into a singular cohesive identity with One Name, One Heart, and One Mission”.
The new logo incorporates three beating hearts seamlessly & reinforces ‘healthcare with a heart’ into the Group’s visual identity. It reinforces Narayana Health’s commitment to serve people whole-heartedly and provide healthcare with empathy & compassion. The fresh brand logo, with updated fonts and a colour palette of red and blue, symbolizes Narayana Health’s foundation as a cardiac care provider while looking ahead to newer horizons.
“Our evolution is more than changing logos. Our mission is to deliver integrated care, wherein we take full responsibility for every aspect of our patients’ healthcare needs, from prevention to treatment. With our imminent entry into the health insurance sector and our investment in healthcare services closer to patients’ homes, this identity arrives at a pivotal juncture in our journey” said Dr Emmanuel Rupert, Managing Director & Group CEO of Narayana Health.
With the brand transformation exercise, ‘Narayana’ will serve as the universal nomenclature, ensuring consistent messaging across all healthcare verticals. Clinics will be called Narayana Clinic, Labs to be named Narayana Lab and similarly pharmacies to be called Narayana Pharma. All hospitals across the country will adopt the standardized name Narayana Health.
Corporate Comm India (CCI Newswire)
