Honourable Minister of Forests, Mines and Environment, Raj Kumar Rinwa, Government of Rajasthan Inaugurates Merck Serono Rhythm India CardioBeat App at the WCCPCI 2015

• CardioBeat is an application that helps you to keep track of your heart rate.
• Your heart’s health can now be monitored using your fingertips. Check your pulse rate daily.
• Minister of Forests, Mines and Environment, Shri Raj Kumar Rinwa, Government of Rajasthan, launches the App for Heart Rate Measurement and Monitoring at the Cardiological Society of India Event.
• Merck Serono India initiates Heart Rate Awareness Campaign – Rhythm India in collaboration with the Cardiological Society of India.
• CardioBeat app will soon be available at the Apple App Store and Google Play Store free of cost.

Rajasthan, Sep 08, 2015: Merck Serono India, a major global pharmaceutical company, has developed the Heart Rate Measurement Mobile App – Rhythm India CardioBeat. The beta release of the app was inaugurated under the auspicious hands of Minister of Forests, Mine and Environment, Raj Kumar Rinwa, Government of Rajasthan, in the presence of Dr. H K Chopra, President of the Cardiological Society of India, Mr. Ali Sleiman, Country Director of Merck Serono India and Mr. Dilip Patil, Business Head CardioMetabolic Care, Merck Serono India at the 10th World Congress On Clinical Preventive Cardiology & Imaging 2015, an event supported by the Cardiological Society of India, held today at Shantivan, Abu Road, Rajasthan.

This is another unique proposition from Merck Serono in India, as the app not only measures but also archives the history of all previous app readings and shares vital health tips to keep cardiovascular diseases at bay.

Mr. Ali Sleiman, Country Director, Merck Serono India during the launch said, “India is staring at Heart disease epidemic. According to Government data, it is estimated to account for 35.9% deaths by the year 2030 due to Heart Diseases in India. And more than70% of urban Indian population is at the risk of being diagnosed with Heart Diseases due to unhealthy eating habits, lack of physical activity and stress. Thus monitoring Heart rate is an important therapeutic target in managing Healthy Heart and Healthy Life. Rhythm India CardioBeat App specifically has been developed by Merck Serono India to deal with this growing disease burden. This app Measures Heart Rate with use of Finger Tip. This is one of the path-breaking initiatives undertaken by Merck Serono and we truly believe that our focused expertise can make a real difference to people living with Heart Diseases. With campaigns like Rhythm India, we strengthen our commitment for human well-being.” Mr. Sleiman further said, “I am personally thankful to Cardiological Society of India (CSI) for providing us the platform of WCCPCI to launch this app in the presence of practicing and eminent Cardiologists from across the country, distinguished guests and delegates at this Conference.”

This user-friendly app, which uses optical technology to detect the flow of blood through the index fingertip, will soon be available at the Apple App Store and Google Play Store free of cost. All that is needed is for the user to place his or her index finger to cover the rear camera and the led flash of the phone for a minute in order to check pulse detection, signal extraction, and pulse amplification showing the heart rate estimation. 
Corporate Comm India (CCI Newswire)