Categories: Latest

IIL Foundation Signs Up as the Green Partner for Suniel Shetty led ‘Mission Fit India’

  • Leveraging the platform, IIL Foundation to highlight the role that plants and home gardening can play in wellness & staying fit.
  • The mission is spearheaded by fitness icon and actor Suniel Shetty, and supported by mentors like Yog Rishi Baba Ramdev & Acharya Balkrishnaji.
  • The 120-day long mission will playout daily across 13 Fever FM cities and 30 My FM cities. The reach of the campaign will further be amplified through digital platforms and strategic tie-ups with Jio Cinema, Jio Music, Saavn and Tata Sky, which shall host unique video and audio content. The campaign will be promoted across print media across the country and will be supported by various on ground activations taking the cumulative reach of this campaign up to a staggering 220 million people across the country.

New Delhi, August 18, 2018: With an aim to make people aware on the health benefits of gardening, the IIL Foundation collaborated as a ‘Green Partner’ with Mission Fit India, the country’s maiden fitness and wellness festival on radio platforms and digital media. The IIL Foundation leads the Corporate Social Responsibility (CSR) initiative of the Insecticides (India) Ltd., the country’s leading farm Products Company.

“We are proud to be associated with this noble cause. Mental health and wellness are major concerns across the world, including India. We will leave no stone unturned to make people aware of simple steps that can have a long-term impact on how they view themselves and their surroundings. We often consider gardening as a hobby but it has considerable health benefits not many are aware of; during the festival, we will highlight how plants and home garden can help people to stay fit,” says Mr. Rajesh Aggarwal, M.D. Insecticides (India) Limited.

The 120-day long festival to encourage mental and physical health, dubbed as the first and biggest of its kind in India, will be broadcasted on Fever FM and My FM. The festival is also mentored by Yog Rishi Baba Ramdev & Acharya Balkrishnaji, MD of Patanjali. Spearheaded by actor Suniel Shetty, who is also a brand ambassador for IIL products, the festival is based on the theme of ‘Ab hoga fitness baayeinhaath ka khel’. It will travel through 43 cities across India in four phases, namely ‘Fitness Basics’, ‘Suniel Ki Sena’, ‘Fitness Wars’, and ‘Finale’. Each phase will address a key challenge people face in their endeavor to get fit, engaging actor Suniel Shetty, celebrity fitness trainer Vrinda Mehta, and celebrity chef Vivek Ratnani. In the third phase, radio jockeys (RJs) of Fever FM and My FM from all 43 cities will enter a challenge to become the fittest following a fitness and wellness plan crafted by Suniel Shetty. The top-performing RJs will get a chance to travel to Uttarakhand along with their buddies in the final phase of the campaign to fight out a concentrated transformation challenge.

Corporate Comm India(CCI Newswire)

The Pharma Times News Bureau

Recent Posts

Lung Cancer Awareness Month

By Dr. C N Patil, HOD and Lead Consultant - Medical Oncology & Haemato-Oncology, Aster…

16 hours ago

Unmasking COPD: The Silent Respiratory Threat of Smoking

By  Dr. Pavan Yadav, Lead Consultant - Interventional Pulmonology & Lung Transplantation, Aster RV Hospital …

16 hours ago

Khazi India Foundation to Host Expert Cardiac Consultations in Adoni

Kurnool, November 20, 2024: Adoni, Andhra Pradesh, – The Khazi India Foundation is pleased to…

2 days ago

Aakash Healthcare Celebrates Children’s Day with Kids from Choti Si Khushi

New Delhi, November 20, 2024: Aakash Healthcare marked this year’s Children’s Day with a joyful…

2 days ago

Annual eye screening crucial for diabetic patients to protect eyesight: Dr Agarwals Eye Hospital

Dr Agarwals Eye Hospital, Bengaluru, is providing free consultations for diabetic patients aged 50 and…

4 days ago

7 Signs You Are Suffering From Protein Deficiency

By Ms. Archana S, Senior Nutritionist, Aster Whitefield Hospital, Bengaluru As an essential nutrient, protein…

4 days ago