Categories: Health Care

India Home Healthcare Market Outlook to 2023: Ken Research

New Delhi, March 07, 2019: The report titled “India Home Healthcare Market Outlook to 2023 – By Patient Profile (Elderly Care, Physiotherapy, Stroke rehabilitation, Wound Care and Others); By Organized (Subscription and Non Recurring Model) and Unorganized, By Major Cities” provides a comprehensive analysis on the Home Healthcare Market of India. The report covers various aspects including introduction, market size by revenue (2013-2018), overall home healthcare market segmentation by market structure, by age group of patients, by profile of patients, by major cities and by subscription and recurring models, competition scenario in the industry, company profiles of major players in the market, growth drivers, trends and developments, issues and challenges in the home healthcare market and the regulatory framework of the industry. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.

Market Overview

India home healthcare market is in its early growth stage and has increased at a positive double digit CAGR during the period 2013-2018 majorly due to increasing elderly population, growing prevalence of chronic diseases/ strokes among the younger population and shifting demand trends from unorganized to organized segment. It has been observed that the trend towards home healthcare witnessed a rise in line with an improvement in the level of technology, growing awareness and the increasing shift towards a professional medical/ midwives, at home chemo therapy sessions for cancer patients combined with physiotherapy sessions at home.

Market Segmentation

By Region/Tier of Cities: Tier 1 cities contribute the highest share to the total market size of the home healthcare market in India. Major cities like Delhi/NCR, Mumbai, Chennai, Bangalore, Hyderabad, Ahmedabad, Kolkata and Pune have shown rise in demand for elderly care, physiotherapy, stroke rehabilitation, natal care and woundcare at home.

Tier 2 cities such as Chandigarh, Lucknow, Indore, Nagpur, Coimbatore, Bhopal, Agra contribute the second most in terms of revenue of the home healthcare market in India.

Home healthcare providers have not been able to tap into tier 3 cities due to various reasons ranging from extremely low level of income, lower profitability to the people still being skeptical about trying at home medical care.

By Organized/ Unorganized Segment: The Indian home healthcare market is currently dominated by the unorganized sector, contributing the maximum to the industry revenue. Unorganized players have regional concentration operating in only 1 state or city. Unorganized sector still dominates the market for home healthcare services as its still in its early growth stage and major players are still working on establishing their presence in major cities. The organized sector constitutes a rather small part of the total market size of the home healthcare market in India, though the penetration is increasing in metro/ tier 1 cities.

By Subscription and Non-Recurring Model: Subscription models make up for a smaller proportion of the total organized market size as they’re yet to gain popularity and the industry has seen numerous cases of patients opting out of these subscriptions before the stipulated time. Subscription models enable patients to receive services offered by home healthcare providers at a moderate discount for stipulated period of time. Usually, these subscriptions are offered for a period of 6, 9 and 12 months. Non recurring model makes up for the majority of the total market size for the organized sector.

By Profile of Patients: Elderly care services constitute the largest part of the home healthcare services market. The other segments include physiotherapy, stroke rehabilitation, wound care and others. These segments contribute relatively lower proportions to the total market size.

Competitive Landscape

The home healthcare market in India is in its early growth stage. The market shows a lot of potential to grow over the coming years due to the shift in preferences and types of services demanded. The market is highly fragmented with a presence of large number of unorganized players as compared to organized players. The major players in the market compete on factors such as Brand value, Specialty treatments offered, Expertise and Coverage, among others. The major players in the market include Portea Medical, Apollo HomeCare, Healthcare At Home and India Home Health Care among others.

India Home Healthcare Future Outlook

The India Home Healthcare Market is expected to grow at a positive double digit CAGR during the period 2018-2023. The growth is expected to be driven by factors such as the rise in the geriatric population and increasing prevalence of stroke in the age group of 18-45 years combined with rise in overall post trauma care patients. In addition, the expected onset of regulations and the measures to bring home healthcare services under the purview of insurance are also expected to help the market grow further.

Key Segments Covered:-

Market Segmentation

By Market Structure (Organized and Unorganized)

By Region/Tier (Tier 1, tier 2and tier 3 cities)

By Age Group (Above 40 years and below 40 years)

By Profile of Patients (Elderly care, physiotherapy, wound care, stroke rehabilitation and others – Infant Care, ICU at home, At home Cancer Therapy, etc)

By Subscription and Recurring Model

Key Target Audience:-

Home Healthcare Service Providers

Hospital Chains

Private Equity/ VC Fund

Health Care Associations

Time Period Captured in the Report:-

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered:-

Portea Medical

Healthcare At Home