Indonesia Nutritional Supplements Market Outlook to 2023: Ken Research

New Delhi, March 30, 2019: The report titled “Indonesia Nutritional Supplements Market Outlook to 2023 – by Vitamins (Single Vitamin and Multi-Vitamin) & Herbal and Standard Dietary Supplements (General Health, Beauty, Digestive, Bone, Heart Health, Memory, and Joint), Functional Beverages and Functional Food” provides a comprehensive analysis of the nutraceutical market in Indonesia. The report also covers the industry revenue, segmentation by product category and distribution channel for vitamins & dietary supplements, functional beverages and functional foods, trends and developments, issues and challenges, regulations in Indonesia, issues and challenges, competitive scenario and company profiles. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.

Indonesia Nutraceutical Market Overview and Size

Indonesia nutraceutical market was observed in its late growth stage and heading towards maturity from fragmented to consolidated nature. A fundamental shift was observed towards Indonesia health and wellness industry from the treatment of chronic type diseases to preventing chronic diseases in the first place, thereby reducing people’s dependency on various pharmaceutical drugs. Nutraceutical ingredients have positioned itself as a natural and healthy alternative to traditional medicine in the country. Indonesia nutraceutical market grew at a single digit growth rate over the review period 2013-18.

Indonesia Nutraceutical Market Segmentation

Functional Foods segment dominated Indonesia nutraceutical market due to the elevation in the consumption of processed food in the country, therefore allowing Indonesians to purchase premium health products. Baby food dominated Indonesia functional foods market. Soft Drinks dominated the Functional beverages market. Vitamins and dietary supplements captured the lowest revenue share in Indonesia nutraceutical market in 2018. Standard vitamins and dietary supplements dominated the vitamins and dietary supplements market due to their easy availability and low price than the herbal ones.

Competitive Landscape

Indonesia functional foods market is moderately concentrated in nature owing to the presence of international as well as domestic local manufacturers in this segment. Some of the major players operating within the country’s functional foods market include Danone Group, Nestle SA, Royal Friesland Campina NV, Indofood Sukses Makmur Tbk PT, and others. Top five companies accounted for more than half of the revenue generated in 2018.

The Functional Beverages Market in Indonesia is mildly fragmented with the top 10 players accounting for more than three fourth of the market revenue. The market is led by multinationals; the dominance was due to their heavy investments in promotions. There were 7 major players in the Functional Beverages Market. Amerta Indah Otsuka, Nestle Indonesia, TC Pharmaceutical Industry Co Ltd., Danone Group Royal FrieslandCampina NV Mayora Indah Tbk PT, and Indofood Sukses Makmur Tbk PT. Indonesia V&D supplements market was witnessed to be moderately fragmented. Some key players active in the market include Bayer AG, Kalbe Farma Tbk Pt, Tempo Scan Pacific Tbk PT, Sido Muncul PT, Soho Industri Pharmasi PT, Darya-Varia Group, Citra Nusa Insan Cemerlang PT and K-Link International Sdn Bhd and many others.

Indonesia Nutraceutical Market Future Outlook

Indonesia functional foods market is expected to showcase noteworthy growth over the forecasted period 2018-2023. It will continue leading the Indonesia nutraceutical market since Indonesians have resorted to change in their diet patterns to prevent fatal diseases like CHD, cancer, stroke, diabetes, and others. Baby food is expected to remain the market leader in functional foods.

Indonesia functional beverages are expected to remain a market follower by the year ending 2023, showcasing a single digit compounded annual growth rate over the forecast period 2018-2023E. Soft Drinks will be leading the functional beverages market by capturing more than half of the market share in the year 2023 and among soft drinks, a sports drink will be the biggest revenue generator. It is expected that local players like Mayora Indah will grow in the near future.

Indonesia vitamins and dietary supplements market is expected to capture the lowest market share among all the three categories in the nutraceutical market in the year 2023. Standard Vitamins and Dietary Supplements will be leading the market by capturing approximately three fourth of the market by the end of the year 2023 but it is expected that the market for herbal vitamin and dietary supplements will be growing in the near future. Vitamins are expected to lead the vitamins and dietary supplements and the Pediatric Vitamins and Dietary Supplements are expected to capture one-fourth of the total market while Tonics will have the least market share in the year 2023. Single Vitamins will be leading the market by capturing more than half of the total Vitamins market in the year 2023.

Key Segments Covered

Functional Foods:-

By Type of Functional Foods (Baby Food, Dairy, Cooking Oil, Biscuits, Snack Bars and Fruit Snacks, Gums, Medicated and Chocolate Confectionery and Breakfast Cereals)

By Type of Dairy Products (Flavored Milk Drinks, Powder Milk, Dairy Based Yoghurt, Milk, Margarine & Spreads and Cheese)

By Channel of Distribution (Hypermarkets, Supermarkets, Independent Small Grocers, Non- Grocery specialists, and Direct Selling)

Functional Beverages:-

By Product Category (Soft Drinks and Hot Drinks)

By channel of distribution (Hypermarkets & Supermarkets, Independent Small Grocers, Convenience Stores, and Other Grocery Retailers.

Vitamins and Dietary Supplements:-

By Type (Vitamins, Dietary Supplements, Pediatric Vitamins, and Dietary Supplements and Tonics)

By Nature (standard and herbal/traditional vitamins & dietary supplements)

By Age Group (Infants, Teenage, Adult, seniors)

By Type of Vitamins (single vitamins and multivitamins)

By Type of Dietary Supplements (Standard/Non-Herbal and Herbal/Traditional)

By Positioning of Dietary Supplements (General Health and Others, Beauty, Digestive, Bone, Heart Health, Memory Health, and Joint)

By Type of Distribution Channel (Chemists/Pharmacies, Direct Selling & Internet Retailing, Drugstores/Parapharmacies, Hypermarkets, Supermarkets, and Independent Small Grocers)

Key Target Audience

Nutraceutical Manufacturers

Government Agencies

Vitamins and Dietary Supplements Companies

Functional Foods Companies

Functional Beverages Companies

Hypermarkets and Supermarkets Chain

Drug Stores and Pharmacies Chain

Online Retailing Companies

Time Period Captured in the Report:-

Historical Period: 2013- 2018

Forecast Period: 2019- 2023

Companies Covered:

Functional Foods:(Market Share, Strength and Weakness covered)

Danone Group

Nestle SA

Royal FrieslandCampina NV

Indofood Sukses Makmur Tbk PT

Morinaga Milk Industry Co Ltd

Ultrajaya Milk Industry & Trading Co Tbk PT

Functional Beverages:(Market Share, Strength and Weakness covered)

Otsuka Holdings Co Ltd

Nestle SA

TC Pharmaceutical Industry Co Ltd

Mayora Indah Tbk PT

Danone Groupe

Royal FrieslandCampina NV

Vitamins and Dietary Supplements: (Market Share, Strength and Weakness covered)

Bayer AG

Kalbe Farma Tbk PT

Tempo Scan Pacific Tbk PT

Sido Muncul PT

Soho Industri Pharmasi PT

Darya-Varia Group

Citra Nusa Insan Cemerlang PT

K-Link International Sdn Bhd

Key Topics Covered in the Report:-

Executive Summary

Research Methodology

Indonesia Nutraceutical Market Overview and Genesis

Indonesia Nutraceutical Market Size

Indonesia Nutraceutical Market Segmentation

Indonesia Functional Foods Market

Indonesia Functional Beverages Market

Indonesia Vitamins & Dietary Supplements Market

Trends and Developments in Indonesia Nutraceutical Market

Regulations in Indonesia Nutraceutical Market

Issues and Challenges in Indonesia Nutraceutical Market

SWOT Analysis of Indonesia Nutraceutical Market

Indonesia Nutraceutical Market Future Projections, 2018-2023E

Corporate Comm India(CCI Newswire)