New Delhi, Delhi, India, Tuesday, April 23, 2013 — (Business Wire India) — Obesity and being overweight is directly related to heart health, diabetes, cholesterol and other lifestyle diseases that are a primary cause for deaths in India. Estimates suggest that of the 400 million people living in urban India, 74% are overweight or obese, that is almost 300 million people. Western nations like the US face increasing health care costs due to lifestyle diseases from high incidence of obesity. And with the current state of increasing obesity, India is headed in the same direction.
To help manage India’s weight problem, two factors are key. One in education of living healthier and the other is helping people incorporate healthy living into their daily routine. The awareness and education of living healthier is being driven by media (Print, TV, and Internet). To incorporate realistically into each person’s lifestyle, it’s important to have a customized meal plan for each person. This presents a challenge, as it’s not realistic for the average India to physically visit a dietitian, and pay those Rs 2000+ per month, for a healthy customized plan.
Fitho Wellness has introduced a diet plan for weight loss that addresses both these issues. The diet plan is available to customers from Rs. 499 to Rs. 799, and they can get it through the website – ” www.fitho.in ” or by calling in. Each diet plan is approved by qualified dietitians, and is customized to each person’s weight requirements, and their lifestyle choices. For example, people on Fitho weight loss diet can choose from vegetarian and a non-vegetarian diet to Indian & Indo-continental meal options to lose weight.
Along with this, each person gets a variety of tools like a meal tracker, weight tracker, these tools are essential for each person’s journey of weight loss. Each diet plan comes with a customized exercise routine that is provided complimentary, and is based on person’s fitness levels to help him / her burn more calories. This exercise routine is made to each person’s requirements, and can be performed at home, in the park or in the gym.
Prachi Gupta, CEO of Fitho Wellness, on this occasion said, “Our goal of launching this service is to make sure that living healthy and losing weight the healthy way, can be a service affordable for the middle class of India, which till now has only been limited to the top of the pyramid.”
To further grow this, Fitho has launched a unique “Try before you buy it” offer for its weight loss diet, where people can get a 2 day free trial of a customized diet for their requirements, with no commitment to pay for it.
Prachi Gupta said, “People are getting more and more health conscious. This free trial service helps give a preview of what to expect from Fitho weight loss service. We are the first online service in India that has integrated this free trial offer at no cost. Every since we have launched the service less than a month ago, we have seen over 2000 people sign up already, with an average of 60 signups a day, and growing at 15% week-on-week.”
About www.Fitho.in-
www.fitho.in is an online weight loss diet plan service that understands an Indian lifestyle and gives a diet based on it. Available at just Rs. 499 to Rs. 799 per month, the weight loss diet is practical, effective and affordable. Fitho prides in averaging 8000 kg of weight loss every month & reaches out to 65 plus cities in India and overseas. Fitho also runs employee wellness programs for leading companies like Vodafone, NDTV, Reebok, Jabong, The Lalit & more.
