Kiehl’s innovates to develop new and improved Powerful-strength line-reducing concentrate

New Delhi, November 25, 2018: Powerful, fast acting, anti-agingserum undergoes an innovative reformulation to includemore Vitamin C, plus Hyaluronic Acid. Clinically demonstrated[1] to provide visible improvementon lines, wrinkles, and radiance.

September 2018, India – Kiehl’s Since 1851 introduces a new and improved Powerful-Strength Line-Reducing formula, increasing the concentration of Vitamin C to 12.5% and adding Hyaluronic Acid. The original formula has long been a sought-after customer favorite, selling at a rate of over one per minute around the world with over 5 million bottles sold to date. Due to the difficulty of stabilizing Vitamin C, improving the formula was no small feat. Butwith careful formulation trials and their expertise in working with Vitamin C, Kiehl’s chemists developed a new formula with an even more powerful, clinically-demonstrated¹performance.

“Our renovated formula, now with Hyaluronic Acid and a greater amount of Vitamin C, providesfaster, better results,” says Dr. Geoff Genesky, Scientific Director at Kiehl’s. “While Vitamin C is difficult to stabilize within a formula, the team worked meticulously to stabilize even more Vitamin C and deliver ourmost efficacious Powerful-Strength Line-Reducing Concentrate formula to date.”

Committed to creating award-winning and beneficial products for its customers, Kiehl’s has taken diligent measures to make the anti-agingserum even more powerful than ever before. The final formulation was determined after 89 distinct formula variations were trialed over 10 months of dedicated work. The result is a powerful, optimized formula that delivers improved efficacy and a pleasant application experience.

“Powerful-Strength Line-Reducing Concentrate has been a standout favorite amongst our customer base since its initial release in 2005. As anti-aging serums have become an integral part of skin routines around the globe, we have remained vigilant in developing efficacious products for our customers,” says Cheryl Vitali, General Manager at Kiehl’s Worldwide. “It was important to us to maintain the qualities of the original formula that our customers already loved, but while simultaneously delivering an improved formula that would stand up to our clinical study standards.”

Now, with the heightened potency and added ingredient of Hyaluronic Acid, the Powerful-Strength Line-Reducing Concentrate packs a new punch and gives skin and instant boost in the appearance of radiance and smoothness. Kiehl’s chemists carefully balanced the formula to allow it to absorb quickly without feeling greasy or oily. This new formula also features a pleasant, citrus scent.

[1] *Clinical grading in an 8 week study Expert grader assessment of 52 women 36-65 years old. Recruitment criteria: open to all ethnicities & all skin types, 50% sensitive skin subjects or greater.

A CLOSER LOOK AT THE INGREDIENTS

12.5% Vitamin C:

• 5% Pure Vitamin C (L-Ascorbic Acid) – when used as part of a topical skincare routine, this ingredient is known to contribute to helping diminish the appearance of fine lines and wrinkles while visibly improving skin’s radiance and texture[1]
• 2% Vitamin Cg (Ascorbyl Glucoside) –is activated once it absorbs into the upper layers of the skin’s surface and is used in skincare products targeted to boost visible wrinkle reduction over time

[1] Topical Vitamin C in aging. Colvin, RM and Pinnell, SR. 1996, ClinDermatol, Vol. 14, pp. 227-234.

Enzymatic and non-enzymatic antioxidants in epidermis and dermis of human skin. Shindo, Y, et al. 1994, J Invest Dermatol, Vol. 102, pp. 122-124.

In addition to being an essential vitamin in our diets and a prominent antioxidant, Vitamin C is an efficacious topical skincare ingredient.[1] Our formula, with 12.5% Vitamin C, helps to provide the following benefits:

• Anti-Aging: reduction of the appearance of lines and wrinkles, even deep set wrinkles
• Radiance: visible improvement of skin brightness
• Skin texture boosting: visible and tactile improvement of skin’s surface quality

Hyaluronic Acid 

Fragmented Hyaluronic Acid: This fast-absorbing, small sized class of hyaluronic acid is famous for its ability to hold up to 1000 times its weight in water.[2]Hyaluronic Acid acts like a sponge by drawing moisture in to skin’s surface layers and expanding as it absorbs and is commonly used in skincare products that are targeted to visibly reduce lines and refine skin texture.[3]

CLINICAL RESULTS: POWERFUL & FAST ACTING

The new formula is extremely fast acting in improving tactile skin texture,visible radiance,and facial lines, while diminishing the appearance of deep-set wrinkles over time.

Immediately after using the product:

• Improved tactile skin texture
• Improved radiance
• Visibly decreased facial lines

After 2 weeks of using the product:

• Decreased marionette lines

After 4 weeks of using the product:

• Decreased facial wrinkles
• Decreased deep set wrinkles

CLINICAL RESULTS: NEW AND IMPROVED FORMULA VS. THE ORIGINAL FORMULA

To demonstrate the power of our new Powerful-Strength Line-Reducing Concentrate, we put it to the test in a clinical study against our original formula. The new formula outperformed the original for a number of attributes:

• After 2 weeks of using the product, the new formula outperformed the original in the reduction of the appearance of facial lines
• After 4 weeks of using the product, the new formula outperformed the original in the improved appearance of skin texture
• After 8 weeks of using the product, the new formula outperformed the original in theappearance of forehead wrinkles

CLINICAL RESULTS: FAST ACTING PERFORMANCE ON CROW’S FEET

[1] Topical ascorbic acid on photoaged skin. Clinical, topographical and ultrastructural evaluation: double-blind study vs. placebo. Humbert, PG, et al. 3, 2003, Exp

Dermatol, Vol. 12, pp. 237-244.Double-Blind, Half-Face Study Comparing Topical Vitamin C and Vehicle for Rejuvination of Photodamage. Fitzpatrick, R and Rostan, E. 3, 2002, DermatolSurg, Vol. 28, pp. 231-236.

[2] Functions of hyaluronan. Laurent, TC, Laurent, UBG and Fraser, JRE. 1995, Ann Rheum Dis, Vol. 54, pp. 429-432.

[3]Bothner, H and Wiko, O. Rheology of hyaluronan. [ed.] TC Laurent. The chemistry, biology and medical applications of hyaluronan and its derivatives. s.l. : Portland press Ltd, 1998, pp. 25-32.

The Kiehl’s chemists commissioned an image analysis studyon the crow’s feet region after use ofthe new Powerful-Strength Line-Reducing Concentrate.[1] The new formula showed fast performance on lines and wrinkles:

Immediately after using the product:

• Reduction in number of wrinkles
• Reduction in length of wrinkles

2 weeks after using the product:

• Reduction in width of wrinkles

[1] Image analysis study of n = 52 women, 36-65 years old. Recruitment criteria: open to all ethnicities & all skin types, 50% sensitive skin subjects or greater.

Corporate Comm India(CCI Newswire)