Kiehl’s introduces new butterstick lip treatment brimming with naturally derived ingredients

Anourishing blend of lemon butter and coconut oil melts on your lips to supercharge hydration and add a pop of color

New Delhi, November 11, 2017: Famous for celebrated hydrating lip formulas like Lip Balm #1, Eucalyptus Lip Relief, and Facial Fuel No-Shine Moisturizing Lip Balm, Kiehl’s Since 1851 is expanding its respected lip care category.  Introducing Butterstick Lip Treatment, a multi-benefit lip treatment collection, available in both clear and sheer hues, to hydrate and protect lips with SPF 25 protection.

Kiehl’sButterstick Lip Treatment is a supremely hydrating and smoothing balm made with a blend of nourishing coconut oil and antioxidant-rich lemon butter. The formulas include broad spectrumSPF 25 sunscreen,providingessential protection from UV rays.The stick format and soft-touch packaging provide a polished look and easy applicationthatgently glides on lipsto offerup to 12 hours of hydration.

LIP NOURISHMENT – AN ESSENTIAL BEAUTY RITUAL

The skin on our lips is thinner, drier and more sensitive than regular skin:[1][2][3]

• The skin on our lips is75% thinner than regular skin.
• Lips have fewer sebaceous glands than regular skin, making them drier with a weaker skin barrier. Furthermore, due to accelerated skin cell turnover on lips, the skin on lips loses water 3x faster than regular skin and experiences only 1/3 of the hydration. With its limited water retention properties, lips dry out faster.
• Lip skin contains 3x less melanin than regular skin, making lips more sensitive to sun damage.

“With very little built-in protection, lips are uniquely vulnerable to both UV rays and environmental aggressors.Paying attention to lip care from an early age is key to keeping the lips looking youthful and supple,” explains Dr. Adam Geyer, Kiehl’s Consulting Dermatologist. “To protect, preserve, and restore the hydration andsuppleness  to lips—I always recommend consistent use of sunscreen to reducediscoloration and diminish the rate of formation of lip lines; topical antioxidants to help slow the aging process; and hydrators to help prevent chapping and flaking.”

A NATURAL CHOICE

Butterstick Lip Treatment’s creamy texture is achieved through acombination of butters and oils, including lemon butter and coconut oil.These two key ingredients provide a lightweight, cushiony finish that is unique to the formula.

Lemon butter, sourced from California and obtained by cold pressing the lemon peel, is known to be rich in antioxidants.Within the formula, this natural butterhelps protect lips from environmental stress,and infuses the treatment with a light citrus fragrancethat engages the senses.

Coconut oil, fairly traded from the Philippines and often referred to as the ‘tree of life’,is a known a healing agent inAyurvedic medicine that has been used for over 4,000 years. The oil, which is composed of over 90% saturated fatty acids,is an excellent “water sealer” that helps maintain skin hydration. Within the formula, ithelps to hydrate and soften lips.

MULTI-BENEFIT: PROTECTION + TREATMENT + TINT

With UVA and UVB, SPF 25 sunscreen, Butterstick Lip Treatment is an essential final step in an everyday skincare regimen. Lips are one of the most sensitive areas of skin and everyday protection is critical.  Kiehl’s developed this year-round protection for lips, to help keep skin safe, moisturized and hydrated in every season. The broad spectrum of SPF sunscreen will keep lips protected in the summer sun and the nourishing ingredients will keep lips hydrated throughout the bitter winter months.

Butterstick Lip Treatment’s five sheer buildable colors can be lightly applied for a touch of color, or layered to achieve a richer hue. The lip treatment can be used for any occasion – from a sheer layer for hydration at the gym, a light tint with SPF for an outdoor business lunch, or a deeper color to update a look for a night out.Kiehl’s universalUntinted formulas offer the same nourishing benefits with the option of with or without SPF protection.

• Touch of Berry, SPF 25
• Simply Rose, SPF 25
• Naturally Nude, SPF 25
• Pop of Peony, SPF 25
• Pure Petal, SPF 25
• Untinted, SPF 25
• Untinted, Non-SPF

“Nourished lips are essential.  If you want to be able to wear a matte lip—a look that is undeniably trending —you must ensure that you hydrate and protect your lips daily to prevent your lip color from picking up any dry flakes,” shares celebrity makeup artist Joanna Simkin. “If you’re a fan of glosses, hydrating your lips is equally important as a gloss will accentuate dryness even more. Don’t be afraid to apply your lip balm around the edge of your lips to protect the surrounding skin—this will help keep wrinkles at bay for younger, more supple-looking lips.”

Corporate Comm India(CCI Newswire)