Leading feminine hygiene brand Pee Safe urges India’s Menstrual Health to make a green turn; introduces100% organic cotton, biodegradable sanitary pads

New Delhi, May 28, 2019:The United Nations has recognized menstrual hygiene as a global public health issue. Globally, more than 1.2 billion women lack access to basic sanitation and hygiene. Over 50% of the women in India, suffer UTI (urinary tract infection) at least once in their lifetime. Poor toilet hygiene and menstrual practices are biggest reasons behind UTI as well as RTI ( Reproductive Tract Infection). Urging Indian women on World Menstrual Hygiene Day to make healthier choices with organic hygienedisposal products,‘Pee Safe’- leading feminine hygiene brand and makers of world’s highest selling Toilet Seat Sanitizer Spray hasintroduced launched100% organic cotton and biodegradable sanitary padsalong with panty liners in the Indian market.

In In its attempt to make period talks normal and naturaland to promote the usage of eco-friendly sanitary pads in the country, the company has also roped in leading TV actress, Anita Hassanandani as its brand ambassador.By foraying into the organic and bio-degradable sanitary products segment, the company aims to capture the promising sanitary products market which is expected to reach a value of US$ 992.8 Million by 2024 (source: IMARC Group).The brand has also initiated a bold menstrual health campaign to generate right awareness around periods by showing menstrual blood as Red instead of the misleading blue color.

In its endeavor to generate awareness around the usage of eco-friendly sanitary products and to introduce first timers to the organic products, Pee Safe is also offering a quarterly period box. This subscription-based period box contains 100% organic cotton, biodegradable sanitary pads (30 pads), 100% organic cotton, biodegradable panty liners (15 panty liners) and one Feminine Cramp Relief Roll On.

Pee Safe’s 100% organic cotton, biodegradable sanitary pads and panty liners are a new addition to a well-rounded range of feminine hygiene products which includes Toilet Seat Sanitizer Spray, Ayurvedic Feminine Cramp Relief Roll on, Natural Intimate Wash and Wipes, Aloe Vera infused Panty Liners, Disposable Underarms Sweat Pads, Breast Pads for lactating women, Pollution SafeAnti-pollution Face Mist, Palm Safe Alcohol-free Hand Sanitizers andMoskito Safe, an all-Naturalrange of Mosquito Repellents.

Addressing the need for Indian women to make a green switch in menstrual hygiene, India’s leading TV actress Anita Hassanandani said,“I am extremely happy to collaborate with Pee Safe having used the products myself. It makes me contented to be a responsible citizen and ensure the products that I use, have no negative impact on our planet. By using these biodegradable sanitary pads,I want to set an example and urge other women to help safeguard the environment. We’re all heading towards a better world.”

Talking about the launch of the new product range, Vikas Bagaria, Founder, Pee Safe said, “The brand Pee Safe is a leading daily hygiene brand that is creating awareness about feminine hygiene and sanitation in India. From world’s highest selling Toilet Seat Sanitizer Spray to the Feminine Cramp Relief Roll On, Pee Safe intends to transform the way the world looks at feminine hygiene.I am confident that 100% organiccotton, biodegradable pads are going to be a huge step for the feminine hygiene movement in the country.”

Crafted for today’s responsible women and our green planet, these eco-friendly sanitary pads are made entirely of natural ingredients including a 100% organic cotton top sheet along with bamboo fibre for extra leakage protection. These organic pads are packed in materials made from recycle paper and comes with an attractive recyclable disposable bag. The organic cotton has grown through a natural process without the use of any chemicals or fertilisers. Other benefits of these sanitary pads include chemical free, parabens free, leak proof, anti-bacterial, rash free, chlorine free and FSC certified bamboo core. With this new range of 100% organic cotton, biodegradable sanitary pads packed in material made from recycled paper along with recyclable disposable bags, Pee Safe also aims to address the issue of menstrual waste at a large scale contributing towards a sustainable environment.

Corporate Comm India(CCI NewsWire)