Categories: Marketing

Lupin, Merck Serono ink deal for emerging markets

Mumbai, September 22, 2014 – Drug maker Lupin has entered into a long-term partnership with Merck Serono, the biopharmaceutical division of Merck, for the emerging markets.

Lupin would support Merck Serono’s expansion of the company’s general medicines portfolio in this region. And this in turn would help address local needs for affordable medicines, Lupin said, without disclosing financial details of the agreement.

The agreement could add up to 20 new products to the current portfolio, and the first launches are expected in 2016.

Through the partnership, Merck Serono will expand its core therapeutic areas of general medicine and endocrinology in select countries in Latin America, Asia, Central Eastern Europe, and Africa.

The partnership covers markets including Brazil, Mexico, Indonesia, Philippines alongside several countries in Africa and Central Eastern Europe, focusing on cardiovascular and diabetes diseases.

In Africa, medicines will cater to local healthcare needs such as antibiotics, the note added.

Emerging markets are a key growth driver for Merck Serono amounting to close to €1.8 billion in 2013, the note said.

Lupin will develop the products, provide product dossiers and supply finished products to Merck Serono. Merck Serono will be the marketing authorisation holder for the products, the company said. Business Line

The Pharma Times News Bureau

Recent Posts

DKMS-BMST – Bridging the Care Gap in Blood Cancer Treatment on National Cancer Awareness Day

New Delhi, November 07, 2024: National Cancer Awareness Day serves as a poignant reminder of…

7 hours ago

The Arya Vaidya Pharmacy (Coimbatore) Ltd. Strengthens Legacy with New Initiatives and Expanded Product Portfolio

Coimbatore, November 07, 2024: The Arya Vaidya Pharmacy (Coimbatore) Ltd. (AVP), a pioneer in Ayurvedic…

7 hours ago

New medical nutrition ingredient combines high-protein with “best taste yet”

New Delhi, November 06, 2024: Arla Foods Ingredients has launched a new whey protein hydrolysate…

1 day ago

6 Early Signs of Ovarian Cancer

By Dr. C N Patil, HOD and Lead Consultant - Medical Oncology & Haemato-Oncology, Aster…

1 day ago

Bayer Introduces Bepanthen in India as New Survey Reveals Dry Skin Affects 1 in 2 Indians

·        World's no.1 skincare brand Bepanthen* launches in India, as a solution to tackle India's widespread dry skin…

2 days ago

Lung Cancer in India: Understanding Risk Factors and the Importance of Early Detection

By Dr. Pavan Yadav, Lead Consultant - Interventional Pulmonology & Lung Transplantation, Aster RV Hospital.…

3 days ago