Max Bupa and KVB sign pact to sell health insurance products

New Delhi, June 14, 2018: Ashish Mehrotra, MD and CEO, Max Bupa (left), and PR Seshadri, MD and CEO, KVB, in Chennai on Wednesday Health insurer Max Bupa Health Insurance Co and Karur Vysya Bank have en-tered into a banassurance tie-up under which customers of KVB will be able to buy a health insurance product from an ATM-like machine that will be installed in select branches of the bank.

Max Bupa’s digitally-enabled `AnyTimeHealth’ machines are a first-of-its-kind inno-vation in the industry, which will enable KVB customers to take a free health test and purchase a customised health insurance policy in just a few minutes according to businessline.

“In the first phase, we plan to install 25-30 machines at KVB’s branches across cities. We have customised three-four health policies to make it simpler for KVB customers. Of course, they can also choose other policies from our range of products,” said Ashish Mehrotra, Managing Director and CEO, Max Bupa Health Insurance Co.

“KVB has large distribution outside of big cities and those semi-urban and rural areas can be serviced better for health insurance with an or-ganisation like ours. We have about 7.8 million customers, and this tie-up will enable our customers access low-cost and suitably customised health policies through our branches,” said PR Seshadri, Managing Director and CEO, KVB. The health policies will cover all age groups, critical illnesses and hospitalisation up to T20 lakh.