Max Bupa Recognized as ‘Model Insurer Asia of the Year’ for effective implementation of technology enabled by Newgen

New Delhi, July 15, 2014 – Max Bupa Health Insurance has been recognized as the Celent Model Insurer of Asia for 2014, one of the most coveted honour in APAC region, for effective technology usage in insurance. With a strong focus on utilizing technology to deliver the best in class service, Max Bupa is creating a benchmark in the industry through innovative IT practices. Max Bupa’s focus from the time of inception has been to evolve and transform customer experience, by offering exceptional customer service through smart and hassle free processes.

Max Bupa implemented Newgen Software Technologies’ BPM solution to automate core processes like New Business, Claims, Healthcare Provider Enrolment, Agent Licensing, and Renewals. These solutions together enhanced customer experience through improved interactions, and reduced customer response timelines. Newgen’s mobility application ZapIn enabled end to end automation of the highly critical New Business process thus providing a uniform end user experience. Through this implementation, Max Bupa became the first insurer in India to introduce a mobility application into its customer acquisition process.

Commenting on the win, Somesh Chandra, Director – Customer Service, Operations and Technology, Max Bupa said, “It is an honour to be recognized for our technological prowess by Celent. At Max Bupa, we have a strong focus on utilizing technology to deliver the best in class service and a seamless experience to our customers, partners and employees. We have a clear roadmap to ensure our technology implementation maintains a competitive edge and addresses evolving customer needs. The innovative IT solutions by Newgen have helped us streamline and automate our customer facing business processes.”

Puneet Nath Kapil, Vice-President (IT), Max Bupa added, “We needed a solution to bring about overall improvement in terms of process efficiency, SLA adherence and customer engagements. Newgen with its vast domain expertise, robust product platforms and invigorating business solutions helped us significantly improve our customer response rate.”

Diwakar Nigam, MD & CEO, Newgen Software Technologies said, “Every implementation we undertake comes with a unique set of challenges. We have, over the years strived to find invigorating solutions to these challenges. Max Bupa’s win is a testimonial of our success. It rewards our relentless attitude with which we transform businesses processes for our clients.”

Celent is a leading research and consulting firm focused on the application of information technology in the global financial services industry. This was the fourth edition of the awards. Max Bupa won this honour amongst the 18 other insurers.

CCI Newswire