Mind and physical wellness trends driving the wellness markets in 2022

December 30, 2021: This year witnessed COVID-19 immunizations offering a sense of hope and a move towards looser limitations. But in the midst of the new Omicron wave, there still is much vagueness and enduring anxiety—and hence upholding our emotional and physical well-being has become most essential. Below mentioned is a look at some wellness trends that are all set to keep growing in 2022.

Wellness is the new wealth: Well-being has been harshly impacted by the current pandemic. Daily income challenges coupled with human loss and impacts on mental and physical health that have been triggered by the virus will take some time to completely vanish. Hence there is a dire need for a healthcare and wellness reboot for India. Holistic health and wellness are now going to take the centre stage. Consumers are now moving towards becoming more wellness-conscious than ever. The emphasis on wellness is going to be more enlarged with people beginning to re-think their approach to holistic health. Additionally, with the lockdown offering people with the motivation to stay physically active, the modern-day consumers will be more than ever primed to capitalize on a wellness-obsessed and holistic lifestyle.

Immunity and holistic wellness will witness an uptick:  A noteworthy segment of consumers will have made use of the stay-at-home phase to educate themselves on ways by which they can brace their immunity. In the pre-pandemic phase, consumers were already moving towards the path of becoming health-conscious, but crisis has absolutely stimulated consumer’s awareness of a restored immune system and how holistic wellness can boost immunity levels in the body. An even more prudent trend that could alter the wellness markets in the coming years is the preference for all-inclusive health solutions.

Amalgamating physical training with Mind/Body Connection: Today people are inclined towards merging their physical training with mental relaxation to help lessen the health fears connected to the pandemic. The present trends suggest synchronizing high-intensity workouts like HIIT or Pilates with mindful practices like progressive muscle relaxation, mindfulness-based anxiety reduction, meditation, and biofeedback to reinforce body-mind connections and to achieve positive wellbeing.

Preventive wellness is all set to materialize: Preventive well-being is the medical term for care that helps in safeguarding, promoting and upholding ones physical and mental health. Preventive wellness is competent enough to highlight the root cause of the problem and thus accordingly work towards improving your health. Its ability to identify the potential problems before it intensifies can help in increasing one’s lifespan. By keeping one informed about the problematic areas to be mindful of, it can help in preventing future ailments altogether. This trend will only grow in the coming years.

Mind health apps will stay ahead of the curve: Health has become the new wealth in current times owing to the pandemics outbreak. People today are more inclined towards taking charge of their well-being. This transformation in prioritizing wellness has nothing but revolutionized the already booming Wellness industry. Due to staying at home for an elongated period, people have understood the importance of self-care and have taken to finding innovative ways to stay fit by working out within the confines of their homes. This lent a push to new digital wellness platforms to mushroom and the existing ones got innovative in their approach. With a heightened significance being given towards upholding physical, mental and emotional wellbeing, digital wellness platforms have captured these areas and got innovative with their services. Through technological integrations, digital platforms are now lending holistic wellness solutions to consumers at the safety of their home. They are offering integrative mind-body services such as virtual live coaching, access to pre-recorded classes, personalised workout plans, meditation activities and physical exercises like yoga, Zumba and tabata targeting towards emotional and physical wellbeing.

Mindhouse is one such digital wellness platform that has redefined their approach towards bullet-proofing one’s health. They have now pivoted themselves from being a mental wellness platform to a mental and physical wellness platform. Mindhouse offers Mental wellness solutions, Yoga, meditation, workout plans, diet solutions that are customised these 4 categories of diseases- Chronic Ailments (e.g. Hypertension, Back pain & Diabetes), Women’s Health (Women’s health issues like PCOS, Hormonal imbalance & Pregnancy), Mental Health (Anxiety, Sleep, loss in Focus) and Everyday preventive health. Recently, they raised 6M USD in seed capital from Binny Bansal & General Catalyst.

Corporate Comm India (CCI Newswire)