Bengaluru, May 25, 2016: Ken Research announce latest publication titled, “Consumer and Market Insights: Skincare in Poland”, which provides detailed analysis of the Poland Skincare industry. The report offer insights on major skincare categories and products, trends in packaging of cosmetics, demand trends prevailing in the market and major distribution channels. It also provides overall market by value and volume with growth analysis for 2010-2020. Additionally, report examines consumer trend analysis, new product launches and existing player’s growth possibilities.
Greater concerns over skin aging signs create demand for skincare products. New facilities and increasing consumer’s interest in aesthetic procedures are all driving the growth in the skincare market in Poland. The demand for premium products has specifically increased due to an increase in disposable income which leaves the consumer with more income to spend on skincare products. A noteworthy fact is though the demand for sophisticated products has increased; consumers are not ready to pay a high price which pose a challenge for the manufacturers and is expected to give rise to price war.
The highest surge in demand is expected to be skewed towards the facial care category among the entire skincare category. It is projected to be the largest as well as fastest growing sector with an expected CAGR of 2.0% during 2015-2020. The leaders in the competitive skincare sector of Poland are Procter and Gamble and L’Oreal.
Corporate Comm India (CCI Newswire)
