New Delhi, February 15, 2019: Nutrition is integral for a healthy and active life. There must be a proper intake of dietary food to maintain the nutrition level in the body. Balanced nutritional diet does not just prevent malnutrition but also build immunity against a wide range of NCDs (Non-Communicable Diseases) and CDs (Communicable Diseases). Moreover, there must be a balance between the macro-nutrients – Protein, Fats, and Carbohydrates for a healthy and fit physique. India is a sub-tropical nation with a diverse culture and even diversified food habits. Despite having a wide range of food available, the Indian diet lacks the balance of protein (including all 21 amino acids). Most of the vegan and vegetarian diets lack complete protein and non-vegetarian diet also fails to bring optimum health results. That is a reason, especially in Indian context; Protein Powders and other Nutrition have a crucial role to play.
In the last 5 years, new health trends have entered the Indian domain. Statistically, India comprises over 50% of the population under the age of 25 years and the majority of the Indian workforce is Millennials. Today, the Indian youth is readily taking up a healthy lifestyle and increasing the consumption of balanced nutrients. They are admitting the fact that a well-balanced nutritional diet with regular physical activity is the cornerstone of good health.
AS-IT-IS conducted a detailed survey to identify new trends in the country and studied the sporadic pattern of consumers scattered across the nation who are buying protein powder and nutrition from online e-commerce sites.
The major findings of the survey by AS-IT-IS are:
Corporate Comm India(CCI NewsWire)
· World's no.1 skincare brand Bepanthen* launches in India, as a solution to tackle India's widespread dry skin…
By Dr. Pavan Yadav, Lead Consultant - Interventional Pulmonology & Lung Transplantation, Aster RV Hospital.…
Dr. Priyanka Kuri, Consultant - Dermatology, Aster Whitefield Hospital, Bengaluru Winter weather brings a host…
By Dr. Naveen Ganjoo, Senior Consultant - Hepatology & Integrated Liver Care, Aster RV Hospital…
Under the Production Linked Incentive(PLI)scheme, Lyfius Pharma Private Limited(LyfiusPharma) invested ₹2,500 crores in Penicillin-G( Pen-G)facility…
Coimbatore, October 30, 2024: Sri Ramakrishna Hospital’s Neurology experts observes “World Stroke Day” on October…