Piramal Enterprises renames its ovulation test kit brand as “iknow”

Mumbai, June 08, 2015
In advent of the court ruling and its compliance, Piramal Enterprises will be changing / renaming the brand name of its Ovulation Test Kits. Henceforth, “i-know” brand name will be adopted for the company’s product for Ovulation Test Kits.

PEL has already stopped billing of the old brand name and the transition will be completed by 25th August, across the entire spectrum of sales, marketing and operations.

We shall take all necessary steps to minimize the impact on all our stakeholders and consumers and are confident of cooperation from our distributors and channel partners As an organization we have always fully complied with all the regulatory requirements, and our endeavor is to do the same in the current situation.

The new brand name represents the USP of the product. i-know is the first of its kind ovulation test kit in India. The detection kit helps women know the 2 most fertile days of every month the time when she ovulates. i-know empowers a woman with the knowledge about her fertility window which equips her to plan during this predetermined fertile phase and optimize her chances of conception. i-know is an extension of the ‘i’ range which includes i–can and i-pill under Piramal’s extensive portfolio.

Currently, the brand contributes to less than 1% of consumer products sales and will have negligible impact on the financials of Piramal Enterprises. 

CCI Newswire