Procter & Gamble commits multi-million-dollar fund towards Innovative Solutions in India; Launches its first collaborative partnership program- ‘vGROW’

New Delhi, November 14, 2018: Procter & Gamble (P&G) Indiatoday announcedthat it has set-up a multi-million-dollar ‘Innovation Sourcing Fund,’ to collaborate with external partners ondisruptive and innovative business solutionsfor the company. With this investment announcement, P&G today launched ‘vGROW,’ it’s first program in Indiato focus on identifying and collaborating with start-ups, small businesses, individuals or large organizations offering innovative industry-leading solutions.

To mark the launch of the program, P&G is hosting the vGROW External Business Partner Summit . This will providea platform for suppliers to pitch their solutions to P&G’s leadership team.  The vGROW Summit will focus on innovative business ideas across various areas like agile supply chain solutions, raw material innovations, superior brand and marketing solutions for consumers, innovation on packaging, productivity ideas etc.

Madhusudan Gopalan, MD & CEO, P&G India Sub-Continent said, “Innovation is deeply embedded in everything that we do at P&G. We believe that collaboration accelerates Innovation and the biggest wins come when all the stakeholders in the ecosystem work together. This is an exciting time to be in India with the way consumer behavior is evolving in a dynamic market. The Indian market that has been at the forefront of innovation in recent years continues to be a priority for the company globally.We are confident that through our initiative ‘vGROW’ and our ‘Innovation Sourcing Fund’, we will be able to identify and implement cutting-edge solutions that are a strategic fit for us on our journey to grow sustainably.  We will continue to provide consumers with superior value propositions and continue to positively impact the communities’ we operate in.”

To come up with innovative solutions via external business partnerships, P&G will also launch its online platform ‘P&G Hackathon’. This platform will connect external business partners to the company’s needs, thereby creating a collaborative ecosystem. The online platform P&G Hackathonwill enable start-ups, small businesses and large organizations to pitch their innovative solutions to P&G’s leadershipand secure business opportunities with the company.

Corporate Comm India(CCI NewsWire)