Categories: Cosmetics

Pune’s start up- American Vision- expands its horizons in cosmetics and skincare

Eyewear, cosmetics and skincare all available under one roof

Pune, January 17, 2016: American Vision an optical network start up is started by budding entrepreneurs Mr. Ajay Kashikar and Narendra Yadav. American Vision has very successfully brought Independent Optical Stores under an umbrella there by giving super fast service, trial , after sales facility to Ecommerce Consumer in stores apart from super fast delivery from the next door optician.

The latest venture by the brand is expansion into skin care cosmetics range. Starting from eye wear the brand soon realized that the market is huge and there is an ever growing demand for skin care and cosmetics. According to American Vision the trend which touches the customers emotionally matters the most in India, however there are a few trends in general that cannot be overlooked.

a) Multichannel retail needs channel management technology.

b) Analytics, Analytics –new art of Retail

c) Your Customer can be anytime any where

d) Customer relationship management would get tougher.

e) Integration is everything

American Vision has introduced more than 45 categories of products in both skin care and cosmetics to give a different and niche experience to its clientele. Founder Director Ajay G Kashikar said- the cosmetics in American vision stores, would give any customer a more range of choice to choose from and would also give a diversified approach to the brand. With more women centric shoppers this was a good idea to increase the foot fall at all stores.. The customer has now started demanding these products as they are available only to American Vision store only.

The face of retailing with this approach is changing slowly in India for the benefit of the client.

Corporate Comm India(CCI Newswire)
 

The Pharma Times News Bureau

Recent Posts

8 Ways Insomnia Affects Skin Health & How To Avoid It

By Dr. Priyanka Kuri, Consultant - Dermatology, Aster Whitefield Hospital, Bengaluru Insomnia, the persistent inability…

1 day ago

Breaking New Ground in Migraine Care: A Landmark Session on Diagnosis and Treatment

Illuminating Latest Advances in Migraine Diagnosis and Treatment New Delhi, December 21, 2024: In a…

1 day ago

Healthcare Startups to Watch Out for in 2025

New Delhi, December 20, 2024: The healthcare sector is undergoing a transformation fueled by technological…

3 days ago

DKMS’s First Global Impact Report of 2023 Serves as New Ray of Hope for Blood Cancer Patients Worldwide

National, December 20, 2024: DKMS just published its first Global Impact Report that outlines the organization's…

3 days ago

Sterling Biotech to start world’s first precision fermentation-based dairy protein factory in Gujarat

Ahmedabad, December 19, 2024: Sterling Biotech Limited, a joint venture between Perfect Day and Zydus, has…

3 days ago

Pioneers in Senior Care, Antara, Partners with Leading Diagnostics Player Dr. Lal PathLabs to Strengthen its Geriatric Care Services

New Delhi, December 19, 2024: Antara Senior Care, an integrated eco-system provider for lifestyle and…

3 days ago