SBI Card and Apollo Hospitals Group launch Apollo-SBI Card

Mumbai, November 18, 2018: SBI Card, the country`s second largest credit card issuer, and Apollo Hospitals Group, India`s leading integrated healthcare services provider announced their partnership to launch the Apollo SBI Card – a first of its kind co-branded credit card in the healthcare segment. Designed to meet the complete healthcare needs of the family, the Apollo SBI Card is a pioneering product that offers an unmatched value proposition to consumers in the health and wellness space.

Indian healthcare and wellness market is growing rapidly with increasing demand for affordable healthcare and wellness services and products. Growing health consciousness across age groups together with penetration of healthcare into untapped markets are contributing to increased demand for healthcare. The Apollo SBI card is a first of its kind card that offers exclusive benefits and exceptional value to the wellness conscious consumer on all healthcare spends. Through this partnership, card holders will be able to access services from the extensive Apollo Healthcare ecosystem, which includes the Apollo Hospitals, Apollo Clinics, Apollo Pharmacy, Apollo Diagnostics, Apollo Cradle, Apollo Sugar, Apollo White Dental, Apollo Spectra, Apollo Life Studio, Apollo Telehealth Services (ATHS) and Apollo Homecare. The Apollo SBI Card will comprehensively cover all the health and wellness needs of family members at different stages of the healthcare journey.

Apollo SBI cardholders receive complimentary OneApollo membership through which they can enjoy exclusive discounts and savings of upto 10% on health check-ups, diagnostic services, pharmacy products, physiotherapy etc. Through this membership cardholders can avail complimentary services such as consultations, dental screening, home sample collection, counselling with diabetic educator and dedicated relationship manager at Apollo Cradle etc. Cardholders can avail savings and benefits of up to Rs 40,000 through the OneApollo membership.

In addition to this, Apollo SBI Card offers cardholders the strongest savings proposition on their healthcare spends through an accelerated reward point structure. Cardholders earn 3 Reward Points per Rs 100 spent at any Apollo entity while spends on lifestyle categories such as dining and entertainment earn the cardholder 2 Reward Points for every Rs 100 spent. Cardholders can avail instant redemption of reward points at Point of Sale at any Apollo Healthcare centre and also redeem reward points for Apollo gift vouchers, thereby enjoying savings on their health and wellness spends at Apollo.

Speaking at the launch, Mr. Rajnish Kumar, Chairman, SBI said, “SBI Card has been on a consistent growth path over last few years. Its customer centric business approach and focus on delivering innovative, market leading products have ensured rapid growth and made it one of the largest card issuers in India. The tie up with Apollo will enable us to bring a unique value proposition to customers in the country`s expanding healthcare and wellness segment. SBI and Apollo are both leading brands trusted by millions of consumers and this association will help drive growth for SBI Card while offering Indian consumers an exceptional payment product to maximise value on health and wellness spends”

Commenting on the launch, Mr. Hardayal Prasad, MD & CEO, SBI Card said, “We are delighted to partner with Apollo to introduce the Apollo SBI Card, the country`s first cobrand credit card in healthcare segment. Increasing health consciousness and focus on overall wellness is a growing trend among Indian consumers across ages, making Health and Wellness one the fastest growing segments at present. Consumer spends on health and wellness are on the rise.  In our portfolio, we have observed health and wellness spends have been growing 30% YOY over last few years. India has one of the youngest populations in the world today. As this population ages, demand for healthcare is set to rise further. With the launch of Apollo SBI Card, we are pleased to bring our consumers a powerful, comprehensive product that takes care of their healthcare needs at all stages of their lifecycle.

Apollo SBI Card is designed to bring consumers accelerated savings and maximum value on their health spends. Consumers earn accelerated rewards on health spends in the Apollo ecosystem, which can be instantly redeemed at Apollo health centres. Cardholders also enjoy complimentary OneApollo membership which brings benefits such as exclusive savings, discounts and complimentary services across various Apollo offerings. We are confident that the unique value proposition combined with the unmatched excellence in quality, customer centricity, trust and transparency that SBI Card brings, will make this a very successful product. We look forward to significantly increase customer acquisition in the health segment, with the Apollo SBI Card.”

Ms. Shobana Kamineni, Executive Vice Chairperson, Apollo Hospitals Enterprise Limited said, “The Apollo SBI Card will offer the most comprehensive health and wellness services to its users. Through this unique offering the country’s most extensive health network will be available to its users. We believe that this card will help provide access to a range of health services which no other institution or product is offering. Apollo SBI Card holders enjoy complimentary OneApollo Membership which offers a bundle of exclusive healthcare benefits and privileges at any Apollo Health Centre. OneApollo program is a healthcare companion which accompanies the member in one’s entire journey across Apollo Ecosystem with healthcare privileges and exclusive rewards. We are happy to partner with SBI as we move forward with our aim to make available world class health services to all Indians”

Highlights of Apollo SBI Card:

●        Complimentary OneApollo membership with discounts and savings of upto 10% on health check-ups, diagnostic services, pharmacy products, physiotherapy etc.

●        3 Reward Points per Rs 100 spent at Apollo entities

●        2 Reward Points per Rs 100 spent on  dining, entertainment and movies

●        Instant redemption of Reward Points at Point of Sale at any Apollo Health center. 1 Reward Point = Re. 1

●        Redemption of Reward Points for Apollo Gift vouchers; Transfer of Apollo SBI Reward Points to OneApollo Health Credits in Apollo ecosystem

●        Complimentary OneApollo membership with exclusive savings and discounts on health check-ups, diagnostics, pharmacy spends, physiotherapy etc; complimentary services such as consultations, dental screening, home sample collection, counselling with diabetic educator, dedicated relationship manager at Apollo Cradle etc; rewards in the form of Health Credits which can be redeemed across any Apollo Health Centre

●        Benefits and discounts across all participating Apollo business entities

●        Fuel surcharge waiver across all petrol pumps

●        Renewal fee reversal on annual spends of Rs 90,000 or more from second year. The card comes at an annual membership fee of Rs 499/ plus taxes.

●        Welcome benefit of 500 Reward Points worth Rs 500

Further, even in case of spends which are covered by insurance, Apollo SBI Card brings a unique benefit. The Co-pay amount, which customers typically have to bear out of pocket before the policy cover is paid out by the insurer, can be significant when the medical bill is large. Apollo SBI Cardholders can manage the Out of Pocket burden by converting the amount to EMIs under Apollo SBI Card at a very low interest rate. This can be done at the click of a button through the SBI Card mobile app.

Corporate Comm India(CCI NewsWire)