SeaSoul Cosmeceuticals unveils pan-India expansion plans

Targets opening 200 new retail stores over the next three years

New Delhi, January 23, 2016: SeaSoul Cosmeceuticals,a company specialising in manufacture and distribution of skincare products announces its ambitious expansion plans pan-India. Buoyed by its success in the B2C space, SeaSoul is geared up to cater to customers across India through various retail formats. Its growth strategy includes the target of opening 200 retail stores over the next three years across the country.

Speaking on the expansion roadmap, Manisha Chopra, MD, SeaSoul Cosmeceuticals, said, “We have received an overwhelming response to our products as well as to our flagship store in Pacific Mall. Inspired by this success, we want to take our products to consumers across the country. We will start by expanding our footprint in tier I and II cities like Hyderabad, Bangalore, Jaipur, Solapur and eventually branch out across the length and breadth of the country.”

Out of the 200 stores that SeaSoul plans to open in India, many will run on the CoCo (company owned company operated) model while others will run on an FoFO (franchise owned and Franchise operated) basis. Shop in Shop models will also be employed for many of its retail wings. Based on the positive uptake of customer-targetted products, SeaSoul has also created a new retail range taking its overall SKUs to 150 products.

Corporate Comm India(CCI Newswire)