~Population Foundation of India launches a woman-centric drama series” Main Kuch Bhi Kar Sakti Hoon” (MKBKSH), on Doordarshan and All India Radio~
New Delh February 26, 2014:- Introducing Main Kuch Bhi Kar Sakti Hoon(MKBKSH), a trans-media drama series that
seeks to promote strong women characters was launched today in the city by the Population
Foundation of India (PFI). Marking the spirit of International Woman’s Day, the series premieres on
March 8, 2014 on Doordarshan and will run every Saturday and Sunday at 7:00 pm.
In an effort to challenge deep rooted social issues like child marriage, early pregnancies and sex
selection in our society, mother-daughter duo Sharmila Tagore and Soha Ali Khan have came
together to support the serial and shared their views at the launch. “Main Kuch Bhi Kar Sakti Hoon
has the potential of being a catalyst for change–the amount of research that has gone in the
preparation of this initiative is extraordinary! Real life stories have informed and guided Feroz and
PFI in developing the scripts – they are the testimony that change is happening, it just needs to be
amplified,” said Soha Ali Khan.
”The reality is that women have moved beyond stereotypical images and are increasingly seen in
workplaces. We see them as police officers, politicians, scientists and entrepreneurs. Main Kuch Bhi
Kar Sakti Hoon has in its lead role an inspiring young woman, from a small town. A doctor by
profession, she represents the aspirations of many young women today. She is bold, stands up for
what she believes is right, takes her decisions,” Sharmila Tagore added.
PFI hopes that MKBKSH will contribute to behaviour change for empowerment of women, delayed
age at marriage, delayed age at first pregnancy and spacing between births, and promote gender
equality and improved health seeking behaviours. The serial will also be disseminated through other
media channels, including the Internet, mobile space, and radio to maximize reach.
The serial revolves around the inspiring journey of Dr. Sneha, representing the young Indian woman
of today, who thrives on challenges. The series has been produced and directed by Feroz Abbas
Khan, an eminent theatre and film director and the creative force behind Main Kuch Bhi Kar Sakti
Hoon. It is a venture close to his heart where his aesthetic sensibilities and deep commitment to
social causes come together.
Commenting on his experience, Feroz Abbas Khan said, “I feel delighted that PFI has taken this
phenomenal step to bring an entertaining drama series on Doordarshan, which will reach out to
millions of viewers with very important messages. In today’s context of a renewed commitment to
women’s issues this serial will amplify ordinary women’s voices and stories. Immense research and
effort has gone into the making of this serial, and I am confident that it will be a force of change.”
Doordarshan, has consistently supported socially relevant soap operas and has lent its full support to
the series. Speaking on the occasion Mr Tripurari Sharan, Director General, Doordarshan said, “This
series will be highly entertaining with a captivating storyline that will touch the mind and hearts of
the audeinces. Not only will the serial entertain the audiences but it will make people think and
question social norms and behaviors.”
Ms. Poonam Muttreja, Executive Director, PFI said,” Changing social norms and behaviour is
certainly not an easy task. We believe that the media plays a critical role to reach audiences and
challenge existing attitudes and practices. This game changing serial will lay the ground work for a
better future for Indian women.” – CCI Newswire